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SnapApp

Articles By SnapApp

Content Marketing and Publishing: Imitation is the Sincerest Form of Flattery

It's sort of an unwritten rule not to talk about content marketing and publishing in the same sentence? (oops). The conventional reasoning is that a new trendy tactic like content marketing - despite any benign similarities - is a far cry from the time-tested and sophisticated sphere of publishing... Read More

Why: The Most Important Question in Marketing

?Why? is almost always the hardest question to answer because of all the possibilities, interpretations and perspectives that can apply. Data and trends can answer what's happening, demographics and surveys can answer who is involved, observations and tests can show how something happens, time can... Read More

The Geometry of Marketing in the Round: A SnapApp Book Review

There's content marketing, social media marketing, SEO marketing, digital marketing, print marketing, push marketing, pull marketing, paid media, earned media, owned media, and countless other variants, divisions, distinctions and silos for marketing. With so many possibilities, initiatives and... Read More

Four Ways to Amplify Your Marketing Automation Success

What is marketing automation? Basically, it's a sophisticated solution for generating leads, creating long-term relationships and driving measurable, repeatable marketing results all from one platform. In other words, it's a necessity of modern business. If your company hasn't already invested in... Read More

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