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Articles By SnapApp

007 Reasons to Be Like Bond for Content Marketing

What can one of the most enduring and endearing characters in modern cinema teach us about content marketing? Is it ok to be shaken but not stirred? Always serve your audience like Queen and country? Make the most of your license to thrill? That a snappy line can be just as deadly as a Walther PPK... Read More

How Content Marketing Blurs the Line Between B2B and B2C Marketing

What's the difference between Business to Business marketing and Business to Consumer marketing? I'd love to have a snappy punch line for the answer, but honestly, it seems like it's not all that clear anymore. After all, for both B2B and B2C, we're still marketing to people. We still have to... Read More

The New Instagram Web Profiles: Pros, Cons and Some Social Media MacGyverey

The beauty of Instagram is that it allows us to visually involve people in our lives. The sights, the events, or just the really appetizing food that we encounter while we're out and about in the world can be captured, edited, and shared across the mobile web. Until today, however, that experience... Read More

The Need for Interactive Content: Takeaways from the 2013 B2B Content Marketing Report

Like Bruce Lee?s ?art of fighting without fighting,? there's a similar art to selling without selling. For those who master it, sales can be driven, customers can be acquired, and actions can be influenced with little to no need for aggressive persuasion. This art, more commonly known as content... Read More

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