Vanessa Porter

Vanessa Porter's picture

Vanessa Porter

Director, Interactive Marketing Strategist Group

Vanessa Porter is the Director of SnapApp's Interactive Marketing Strategy team and is obsessed with everything marketing. Between running races, Vanessa is busy helping B2B marketers craft dynamic interactive campaigns that achieve better results with a more human-to-human focus. Vanessa is a Boston University graduate and currently working on her Masters in sustainability at Harvard.

Articles By Vanessa Porter

Interactive Content Is a Strategy, Not a Campaign

Interactive content is buzzing around more and more in marketing departments and B2B marketers are eager to learn more about this topic and begin to see if it makes sense for them.   Often, that means we hear things like: “I’d really like to try a quiz”, or “I want to do a market survey”, or “My... Read More

Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team

I just left a job I loved. I know, it sounds crazy, but as SnapApp’s Director of Marketing, I had a great experience. I was running a demand generation team that I grew from one (just me!) to six. I’m leaving behind my beloved campaign orchestration, the challenge of lead scoring, and the geekiness... Read More

What Is Lead Scoring? How to Create a Beginner to Advanced Model

Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score? Marketers use lead scoring to differentiate leads and prioritize them for sales. Why Lead Score? If... Read More

Interactive Content: The Secret Sauce for Award-Winning Campaigns

It’s events and awards season in marketing land and I can tell by my packed calendar – it seems like not a week goes by in the spring without a show where some of the big names in our space will be attending. We recently came back from a great event in Scottsdale – B2BMarketingExchange – where we... Read More


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