SnapApp Blog

Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads...
5/16/18

Fresh Off The Press

Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

5/16/18
Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. While marketing automation is the glue behind successful marketing and sales... Read More

B2B Marketing Campaign Ideas for the Bottom of the Funnel

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the... Read More

4 Lessons Learned from Running my First Virtual Summit

  March marked our first ever SnapApp virtual summit. We had been sponsors of them before, but this was the first one we owned and were executing ourselves. I had never run a virtual summit before this but, having managed our webinars for the past two years, I thought it would be like one giant... Read More

6 B2B Marketing Campaign Ideas to Power the Middle of Your Funnel

Ah, the often overlooked middle of the marketing funnel -- even the most thoughtful marketers often fail to create dedicated content that speaks to the unique needs of buyers in this critical step between helping your audience realize they have a problem and that your company has the best solution... Read More

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