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How to Create a Content Promotion Plan in 3 Steps

So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your...

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How to Create a Content Promotion Plan in 3 Steps

So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content?... Read More

How to Plan Marketing Content Around Event Promotion

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Often, this oversight can result in missed opportunities to educate, engage,... Read More

Want to Come to the Marketing Fit Workshop? Here’s How to Convince Your Boss

You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. With the aim to provide impactful takeaways and new strategies to implement immediately, we’re... Read More

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Oh, and also... Read More

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