A champ has been crowned. Several weeks ago, as legend has it, a small-to-medium size discussion broke out before a SnapApp marketing meeting about which animal of the internet would win in a match-to-match tournament – popular vote style.
Well, we turned that theoretical question into action by...
Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score?
Marketers use lead scoring to differentiate leads and prioritize them for sales.
Why Lead Score?
When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools.
When you’re Adobe, and you have Photoshop, Indesign, Premiere Pro, Dreamweaver, etc. – what does Spark bring to the table that their other tools can’t cover?...
Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke.
Raise your hand if you’re with me in this.
Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos...