We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention.
Sometimes you’ve got to go offline … and go BIG.
I rounded up 9 of the most out-of-the-box, live-action...
Every opportunity you give your customer to interact with your content is a touchpoint.
When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint.
When they click on a link in your email, that’s a touchpoint.
When they click on an interactive...
With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. Her name is Melissa Nazar, and she’s taking the reigns to ensure that we keep creating impactful and informative experiences for our modern marketing audience.
So you’ve got a great piece of content.
You’ve spent time, energy, budget, and other resources producing it.
It will help your target audience solve a real problem, and it will establish your company as a credible expert.
What’s your plan to make sure that your audience sees the content?...