SnapApp Blog

25 Shocking Stats about Demand Gen in 2018

When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when...
5/22/18

Fresh Off The Press

25 Shocking Stats about Demand Gen in 2018

5/22/18
When it comes to demand generation, it can feel like you’re moving in the dark. Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next.   But wouldn’t it be nice if you knew some of the research around what... Read More

Marketing Ops Survival Guide: 10 Marketo Hacks to Make Your Life Easier

5/16/18
Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. While marketing automation is the glue behind successful marketing and sales... Read More

B2B Marketing Campaign Ideas for the Bottom of the Funnel

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the... Read More

4 Lessons Learned from Running my First Virtual Summit

  March marked our first ever SnapApp virtual summit. We had been sponsors of them before, but this was the first one we owned and were executing ourselves. I had never run a virtual summit before this but, having managed our webinars for the past two years, I thought it would be like one giant... Read More

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