SnapApp Blog

What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a...

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What Is a Maturity Assessment? And How to Make One in 5 Steps

Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments...but you’re not quite sure what exactly it is.   Let’s clear that up.   For the user, a maturity assessment is essentially a resource that helps indicate whether or not a certain solution... Read More

Interactive Content Is a Strategy, Not a Campaign

Interactive content is buzzing around more and more in marketing departments and B2B marketers are eager to learn more about this topic and begin to see if it makes sense for them.   Often, that means we hear things like: “I’d really like to try a quiz”, or “I want to do a market survey”, or “My... Read More

#salesfail: 3 Gripes Buyers Have with B2B Sales & Marketing

  We just wrapped up some research with our friends at Heinz Marketing looking at the differences between generational preferences on B2B buying committees – how Millennials buy vs. Gen Xers vs. Baby Boomers etc.   More than 500 people responded, all with some level of B2B decision-making... Read More

Top 10 B2C Marketing Tactics to Use in B2B

  What comes to mind when you read the phrase “B2B marketing?”   The term “boring to boring” gets thrown out there a lot.   What marketers often forget is that businesses are made up of human beings. Don’t think for a moment that B2B marketing has to be less exciting than marketing to... Read More

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