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Creating content these days is no easy task. Sure, it may be technically easier to produce more content now than ever before – but that in itself is part of the challenge.
With all the content clutter and noise buyers are presented with on a day-to-day basis, it’s increasingly difficult for marketers to get their message to breakthrough and stand out from the crowd.
Difficult, but not impossible. The key for content marketers is to constantly be learning about their audience and creating content that will truly connect with them, that will resonate in their universe.
Finding the right ingredients to do that requires a strong helping of both insight and creativity. And that’s exactly why we’ve launched The Tuning Fork, a weekly expert interview series on how to create content that resonates.
Doug’s SlideShare “Crap. Why the Single Biggest Threat to Content Marketing Is Content Marketing” has more than 2.6 million views and has been shared more than 4,500 times on social media just over the past year.
Recently, we hosted a webinar with Doug and also sat down with him for a one-on-one Q&A. Both talks centered on that big content question: How can I make content that will genuinely influence my audience?
From those sessions, we’ve collected 13 inspiring quotes from Doug that all marketers should absorb before planning their next content campaign. Think of this SlideShare as a little pre-planning mantra or a content creators rally cry.