3 Key Takeaways From This Year’s Bigger and Better MarTech Conference

3 Key Takeaways From This Year’s Bigger and Better MarTech Conference

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The third annual MarTech conference took place this week in San Francisco, CA and the SnapApp team was there in full force! For those of you who are unfamiliar, MarTech brings together over 1,500 marketing & IT professionals to change the way we look at our marketing technology stacks. This includes getting all our various technologies to talk to each other in a simple way that amplifies our existing marketing activities.

Over the two days at the Hilton San Francisco Union Square, I met hundreds of marketers who all had varying goals, initiatives, and ideas about marketing technology and what it takes to create an effective tech stack. 

Hearing all the different pain points, success examples, and future possibilities, I came away from the conference with one undeniable fact and two key mantras all modern marketers should adopt. 

1. Extreme Growth 

This was not only the third annual MarTech, it was also my third MarTech Conference. Away from the conference, the last three years have shown amazing innovation, discussion, and growth in the marketing landscape. Each year I have attended – MarTech brings all this momentum to realized life. 

Sponsors have grown from roughly 16 to over 95 in three short years. And if you think that’s impressive, then the get ready to have your hat blown off. Attendance in 2014 is recorded at 410. This year brought in over 2000 attendees.  

2. Don’t Get Overwhelmed 

At the event, Scott Brinker released this year’s Marketing Technology Landscape Supergraphic.  

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Source: chiefmartec.com

Holy cow – how do you even look at something like this? Last year, we cautioned marketers not to drown in martech– this year, that warning is more important than ever. 

This infographic showcases just how many marketing technologies are available for a marketer to chose from. Looking at it, you’re probably wondering, “How in the world do you even begin to think about what your stack should look like?” But if you just remember to take it one step at a time and don’t worry about what you should have, and worry more about optimizing what is already working for you, you’re on the right path. 

Once those pieces are aligned, figure out as a team what you want to do next, and then find the technology to help you accomplish that. 

3. Be Confident 

On Tuesday, SnapApp’s SVP of Marketing, Aaron Dun, spoke on the constant challenges marketers face and how to take them on with confidence. With the requirement for success no longer to just increase results by just 10-20% a year, but 10x increase across the board, marketers are facing unprecedented expectations.  

We all know that these goals are a reality – but how do we move from worrying about how to get there to being confident to do what it takes? In his session “Marketing on Fleek: 5 Steps to Becoming a Confident Marketer,” Aaron walked through how Overwhelmed Sam, a marketer just like you and me, made his way through the marketing technology landscape to become Confident Sam. Here are some actionable takeaways from his presentation: 

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Shop Around

Marketers are constantly approached by varying companies through an assortment of channels  like paid ads, emails, and phone calls. Often, we hear that their product will be the silver bullet to enhance their marketing programs by 3x, 5x, or whatever x your CMO has proposed. One of my favorite things about events like MarTech is that they allow you to put your shopping hat on and approach the companies that you truly want to have a conversation with. 

Luckily we have a lot of exciting shopping opportunities coming up. As the spring event season continues – be sure to check out our events page to learn more about SnapApp’s next few stops!


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