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A big part of creating effective content and scaling production is to get the most out of every asset. Whether it’s a blog post, ebook, webinar, or event presentations, there are multiple opportunities to repurpose that hard work.
To really highlight our advocacy on content repurposing, we’ve collected seven (plus two bonus) stand-out SnapApp posts on the subject. Hopefully this will work as a miniature library for you to browse and explore.
If you’re a content creator or a demand gen marketer looking to scale and boost campaign production, this list is for you.
Before jumping right into your first repurposing project, it’s best to understand the general framework. Content repurposing, broadly speaking, is made of three different methods: atomization, aggregation, and amplification.
Straight from the experts themselves, we cover three different techniques used by successful marketers. The three repurposing mantras are: The Skyscraper Technique, The Heart of Content, Rinse and Repeat.
You have a backlog of content, some may be just a few month old, some may be a few years old. Either way, a lot of work went into that content and it shouldn’t be just forgotten. This article covers historical optimization, thinking evergreen, syndication, and re-promoting.
Turning your static content assets interactive is a powerful approach to creating multi-format options and boosting conversion rates by 2-3x. This article walks you through the possibilities and execution of getting started.
Want to see an actual case study in how B2B companies have launched interactive campaigns around repurposed content? See exactly that with an in depth walk-through of a campaign by Element Fleet’s marketing team.
If you’re looking for more insight about turning static content interactive, we covered four basic principles here – for both content creators and demand gen marketers.
Why do we need so much content, anyway? Well, the more content variety you create, the more touchpoints you can offer your audience. The more touchpoints, the more scoring opportunities, the more scoring opportunities… well, you’ll just have to click the article.
Why so much talk about about repurposing content with interactivity? That’s how you grab audience attention.
Have an infographic? Need to get more engagement out of it? Check out these four steps for making your infographics interactive.