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Welcome to SnapWrap, our newest weekly feature on the SnapApp blog! Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
When did content creation become writing for bots instead of writing for humans? As vice president of platform at NextView Ventures and host of the podcast Unthinkable, Jay Acunzo thinks he should probably care about data, but he doesn’t. Instead on focusing on honing his analytical chops, he’s focused on honing his creative chops, using sheer hard work (no growth hacks, no shortcuts) to put out the best possible product for his readers. Because in the end, creating content is about making great art, not maximizing SEO or ROI.
At first glance, this might seem like a terrible idea. Is there anything that evokes less professionalism than the images your 12-year old sister uses to SnapChat her friends about her middle-school crush? Gabrielle Reed from Ethos3 makes the case that emojis are a very effective tool for enabling communication. While your presentation should obviously not consist exclusively of emojis (unless you’re trying to get fired), a well-placed emoji in an already-great presentation can put it over the top.
How do you prioritize the tasks within your content marketing strategy? Do you focus more on understanding your audience, creating more engaging content, repurposing content, or simply becoming a better writer? Did you ever think about why you focus on the things that you do? Evaluate your own strategy and take some tips from Michele Linn, vice president of content at the Content Marketing Institute, as to what tasks within your strategy might maximize your efforts.
The final installment of a three-part series, this article from Laura Lippay explores the details of SEO optimization for various visual elements in a given blog post. Ever wonder how to be the most efficient with your image alt attributes or captions? Lippay provides some tips on how to optimize your visual elements and some classic traps to avoid, like defaulting to a keyword alt attribute when natural writing might serve your purpose better.
They’re everywhere, and you probably knew that. Most of the biggest content marketing blogs have their own template to follow to put together the perfect blog post. But honestly, can a template really help you? Heather Baker says the answer is both yes and no. There is a great deal to be gleaned from experts who conduct a substantial amount of research on the topic, but at the same time, your content needs to be good for people to care about it. For your post to be readable, it needs to be underpinned by a solid “why”.
Great writing is a necessary part of content marketing, and those who produce it are generally in high demand. Hiring a guest blogger both allows for a fresh perspective on your site, and frees you up to focus on creating different kinds of content for your audience. But if you’re looking to add a guest contributor to your blog, where are the first places you should look for a person who fits your needs? Try exploring less traditional channels, like the comment sections on either your blog or a blog that you frequently read.