August is the Perfect Time for a Summer Campaign
August 6, 2015 | Dan Trefethen
Summer is in full swing here in the U.S. and with all of the Facebook, Twitter, and Instagram posts of summer fun, it can feel like everyone is on vacation.
Don’t worry, not everyone is on vacation- meaning now is an opportune time to reach out to prospects who might be more willing to engage! It’s also a great time to try something new in your marketing mix, like interactive content.
For many marketers, getting started is the hardest part of the process. Where should a marketer get inspired? For many of us, inspiration begins with the calendar. Holidays are naturally engaging events that invite conversation.
Wait, you might be saying, what holidays are in August? This is where you can really get inspired! There are so many random, silly, and fun holidays in August like S’mores Day, National Poetry Day, Left Handers’ Day and more! It’s a perfect time to get creative and flex your marketing muscles.
Take S’mores Day– chocolate, marshmallows, and graham crackers– it’s the perfect summer combo. Try asking your prospects what the perfect combo is for them at work? Whether it’s data security or health benefits, it’s a fun touch to get your prospects to prioritize their needs at work.
Since holidays engage, shouldn’t your content be engaging too? Try quizzes, assessments, calculators, interactive infographics, surveys, and interactive videos to get your audience talking and starting a dialogue with you. A new content medium will excite and delight to drive conversion rates this summer.
Start Your Own Summer Campaign
If you’re ready to get your own summer marketing campaign up and sizzling, make sure you follow the steps below:
- Identify Your Goal
- Pick Your Content
- Plan Your Campaign
- Measure Your Results
Lucky for you, we laid out the steps in our easy-to-use, printable summer marketing campaign worksheet. Doodle, plan, and execute a memorable summer campaign that captures your prospects’ attention and gives you more leads.
Leverage the summer to add some heat to your marketing campaigns and try something new. Use a quiz or survey as a quick and fun entry point with your audience. The key for the summer months is to stand out!