Best of 2014: Best Brand Quizzes
December 23, 2014 | Dan Trefethen
Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best brand quizzes from 2014.
Endicia: 3 Essential Facts About USPS Price Changes
In preparation for upcoming USPS rate increases, Endicia made it easy for consumers to understand what the rate increase meant for them. By layering questions between important pieces of information, this SnapApp provided value both to the marketing team at Endicia and their audience.
Random House: Destination ‘Inferno’ Quiz
Random House created a unique quiz around Dan Brown’s latest release. Disguising this experience as a straight-forward trivia quiz regarding the historical sites and monuments referenced in Inferno, Random House placed hidden symbols throughout the quiz and prompted users to search for them to form a secret code. It would be tough to find a better way to engage Dan Brown fans than to use interactive content to cleverly turn them into their favorite symbologist, ‘Inferno’ protagonist Robert Langdon!
Bizo: Find Out If You’re a Display Advertising Expert!
Instead of simply creating a blog post to promote a new guide, Bizo created a quiz to make the content more engaging. They encouraged users to think more carefully about their display advertising efforts and whether they could be doing more. By appending the response data to each lead in their marketing automation system, Bizo gained a better sense of which leads lacked what and could focus on those areas during the sales process.
Prophix: Take the CPM Challenge
The team used facts, findings, and industry best practices to put together an engaging quiz that allowed users to test their knowledge of the benefits around using CPM software.