Better Content Marketing Is About Listening
February 11, 2015 | SnapApp Marketing
“Most people do not listen with the intent to understand; they listen with the intent to reply.”
― Stephen R. Covey
At SnapApp, we’ve always believed in the power of engagement and dialogue to resonate with audiences and drive marketing results.
This year, we’re emphasizing what for marketers might just be the most important 50% of a dialogue: listening.
Our CEO, Seth, will speak on this topic at the Content2Conversion Conference next week. In the lead-up to the event, he has a guest post on the C2C blog on why listening has become so important for modern marketers – and how we can all start listening more carefully.
Here’s a snippet:
Without listening, you might get lucky and accidentally deliver the right content to the right person at the right time. But you’ll burn valuable resources and time building the wrong content or sending it to the wrong people. You’ll only be guessing at when to hand a lead off to sales, and you might just miss the forest and hit a tree.