Big Spring for SnapApp: A New Home and a New Platform Release

Big Spring for SnapApp: A New Home and a New Platform Release

SnapApp’s got some new digs! With one week in the books, our #Countdown2Copley has officially ended.

Over the past 10 days, Snapsters have packed up our old headquarters in Newton, MA and settled into our new home at 222 Berkeley street in Boston’s Copley Square. It’s been quite a journey. Catch all the action you missed on our facebook page.


The whole team is so excited for the new space that we all wanted to say “hey” from the 8th floor.


Fittingly, our move date happened in the heart of spring – a season of growth and excitement, especially in Boston. So much growth that our new headquarters is nearly five times the size of our previous space.

What does it look like? See for yourself in under 22 seconds with the below high-speed video tour.


SnapApp’s much expanded space on 222 Berkeley, gives SnapApp the capacity to continue its fast-growth momentum – developing a more powerful platform and continuing to provide first-class support for its customers.

SnapApp Continues to Bloom

To really put an exclamation mark on this point, our first week in the new office was also the same week that we announced one of our biggest platform releases yet. Starting today, the SnapApp platform now includes a beautiful selection of themes and templates that make creating stunning, on-brand interactive content faster and easier than ever.


In addition to our new themes, marketers can now make their gorgeous content highly-personalized with Smart Text and Smart Rules. These new Personalization features allow your SnapApps to use in-app data or pre-existing data from your automation database to customize the content for each individual user in real time.

Learn more about Smart Text and Smart Rules.

More Exciting Things to Come

Be sure to stay tuned for updates from team SnapApp – we only have more and more exciting announcements and campaigns planned for late spring and into the summer.

This month is an especially busy one with a number of events SnapApp will be at, including:

If you’re attending any of these conferences, swing by our booth and say hi! We’ll tell you all about what we got up our sleeves.

In the meantime, stay up to date with content-creating best practices and cutting-edge demand gen strategy by subscribing to the SnapApp blog!

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