Boost Your Demand Gen Results By Marketing Around a Holiday

February 18, 2015 | Dan Trefethen


Modern marketers are being challenged every day to come up with exciting and engaging campaigns that deliver results. Coming up with ideas that make sense for your brand and audience can be tough – but not anymore.

B2C marketers have long drawn inspiration from the calendar to connect with consumers. But the line between B2C and B2B is now blurring – it’s all about marketing to humans, after all – and B2B marketers are now borrowing B2C tactics to get great results.

For example, you could create a poll asking for your audience’s New Year’s Resolutions relative to your product or service, and embed that in a blog post (like we did here), share it on social, or put it into an email campaign. This is a quick touch that lets you connect with your audience and tie into a holiday without coming off as cheesy.

Every day, modern marketers are drawing inspiration from the calendar to create rich marketing campaigns year-long that connect with buyers. To learn more about how you could apply these tactics to your own campaigns, join us for an in-depth webinar on Thursday, February 26.

You’ll learn:

  • How to identify which holiday or calendar event aligns with your brand story
  • Ideas for interesting and engaging types of content like assessments, quizzes, contests, and more to connect with your audience
  • How to execute against these ideas and structure your demand gen campaign for success

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