Case Study: Campaign Success for Hollywoodlife.com

Case Study: Campaign Success for Hollywoodlife.com

What is the key to successfully increasing page views, time on site, and viral traffic? Personality quizzes from SnapApp, according to HollywoodLife.com. Objective Hollywood Life was interested in adding a format to their website that was just as dynamic and exciting as the industry they were covering, and personality quizzes were the answer. The goal was to increase page views, time on site, and viral traffic. Solution Hollywood Life created a number of custom personality quizzes using SnapApp.com around current entertainment topics like "Which of the Bachelor Finalists Are You?" and "Which Hollywood Good Girl Gone Bad Are You Most Like?" Quizzes were featured on the website and promoted via Twitter. Result Hollywood Life generated new content, increased engagement, and expanded its audience through using SnapApp quizzes.
  • Almost 70% of individuals who visited a page with a SnapApp quiz on it interacted with the quiz
  • 83% of individuals who started a quiz, finished it
  • For every 5 users who shared their result, 1 new visitor came to the site
Read the whole Case Study on Hollywood Life here. Want to launch an equally successful campaign yourself? Contact us or go forth and create your own app.

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