109 Content Marketing Blogs to Watch in 2018 (Broken Down By Category)
January 4, 2018 | Robbie Richards
Over 2.5 million blog posts are published every single day.
With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack.
To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2018.
We looked at three main factors when choosing which blogs to add to the list, including:
- Quality (How good is the subject matter?)
- Frequency (Do they consistently publish great content?)
- Engagement (Do people share and comment?)
The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone.
Since this is one of the most comprehensive lists you’ll find anywhere online, so we’ve broken the list into topical categories for easy navigation:
There are literally thousands of great content marketing blogs online, and while this list is extensive, inevitably some great resources will be missed. If there are any blogs you’d like to see added to any of the categories below, please let us know in the comments after the post.
Top Marketing Blogs to Watch in 2018 (and Beyond)
With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts.
5 Simple Ways to Use Storytelling in Your Marketing
Anything and everything to do with content marketing. CMI has a team of writers to bring you one of the most diverse perspectives/ideas on the web. With their international writing team, you are sure to find content marketing advice, like how to create awesome visual designs or how to build your audience that suits your needs to a tee.
Content Marketing Trends to Watch for 2018
Contently has been named one of the top 100 fastest growing private companies by Inc. Magazine and have also received the ASJA Award for investigative reporting.
If you need more convincing, their blog has loads of information about marketing, how to use Facebook, the best ways to engage through email, and more.
5 Things Marketers Need to Know About Gen Z
Want to get more Instagram followers? Do you need help with planning on when to post on social media? Do you need to make a marketing plan? Well, thankfully CoSchedule is there to help you out. Check out their easy to read and informative blog!
40 Content Marketing Tips to Make You a Better Marketer Now
#5. Digital Marketer
This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. You will learn about common marketing mistakes, the best tips and tricks for successful marketing, read about other successful businesses, and so much more.
This content marketing blog isn’t just for reading a wall of text in a blog post. An awesome feature of Duct Tape Marketing is their podcasts. Sometimes we want a break from reading and learning through podcasts is a great alternative. Head on over to listen to how to scale your business, how to live-stream on social media, or tips to make your business stand out from the crowd.
How to Build a Steady Stream of Leads for Less Than $100/mo
If you are looking to grow your business by using online marketing, then you’ll want to check out this blog. You will learn to write amazing emails, blogs, articles, and other copy in a trustworthy manner. This is a great resource if you’re looking to learn to write authentically and from the heart.
47 Headline Examples: Steal These Nifty Formulas From Popular Blogs
#8. Feldman Creative
Berry Feldman, the owner of Feldman Creative, is just that, amazingly creative. He’s dabbled in writing children’s book and screenplays. His experiences make his blog on content marketing unique, fun, and informative. Check out his blog to learn all about marketing from a fresh perspective.
21 Video Marketing Ideas for Small Business Budgets [Infographic]
Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. If you are looking for a huge variety of content marketing information, stop by Heidi’s blog.
5 Core Content Types Every Marketer Needs To Succeed
Marketing and Sales make up the 2 main sections of HubSpot Blog’s blog (that’s a mouthful). There blog motto, “Your Daily Dose of Inbound,” is spot on considering their endless unique posts about holiday marketing, best Chrome SEO add-ons, inbound sales, and so much more. This is the perfect blog for those looking to become well versed in anything Inbound.
13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018
Inbound and content marketing are the focuses of this blog. They teach you about the most effective marketing tools, share their must-reads, and much more. They focus on simplified information for those of us who like simple, yet effective.
23 Ways to Make Email Marketing Work for You
#12. Influence & Co
This blog is all about help people create content that is engaging and unique. They often like to focus on posts discussing common mistakes in content creation so you can bypass making mistakes and get ahead of the crowd. The creators, Kelsey Meyer’s and John Hall, focus on authenticity and value, which is clearly highlighted in informative and personable blog posts by their writers.
How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach
Seeking to learn more about influencer marketing? Mention is the perfect blog to follow. Learn all about the proper ways to use an influencer to help your brand’s awareness and success. They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing.
4 Reasons to Increase Brand Awareness with Customer Stories
Shameless self plug! As you’ll see in the recommended reading section below, experts predict interactive content to be one of the top B2B marketing trends of 2018. This blog aims to be the marketers resource for modern best practics, career tips from real-life experts, content and strategy inspiration, and just flat out interesting stories from a marketing experience point of view.
75 Interactive Infographic Examples to Inspire 2017
This blog combines heaps of fun videos, infographics, posts, and interviews to present you with fresh advice on content marketing. You’ll love their quirky videos on Instagram stories that also have fantastic professional advice and information. This is a great blog for millennials who are looking to learn about different types of marketing in a fun way.
50 Social Media Marketing Influencers
Carla Johnson is an expert at turning brand stories into amazing customer experiences. She’s an author, speaker, and world-renowned content and brand strategist. She has great information, ideas, and tips on how to craft powerful messaging that resonates with your ideal audience at ever stage of the customer journey.
Wickedly Effective Storytelling: Exercise of the 5 Whys
#17. Vertical Measures
This blog is going to be like your second home. If you are a business owner or marketer, information about social media, SEO, PPC, and loads more are all available at your fingertips. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that.
10 Ways to Create an Efficient Content Marketing Operation
A go-to resource for any B2B marketer. Michael Brenner and his team hold nothing back, revealing actionable strategies you can use to drive more traffic across the B2B buyer journey, convert readers into leads and close more business.
The Marketo blog provides a wealth of information spanning topics such as marketing automation, social media, lead nurturing, content marketing and much more.
10 Ways to Engage Your Audience with Interactive Content
Automation, automation, automation. This blog has it all. Great resources for B2B marketers looking to scale their online business with technology and proven strategies.
Marketing, sales, customer service, IT, and more. The Saleforce blog has loads of top-tier information designed to accelerate the growth of your business.
32 Benefits of Running Your Own Social Media Group
#22. Savo Group
You will find information about agile selling, leadership, sales, content marketing, and so much more. This is the perfect resource blog for your B2B needs. Their valuable topics, paired with an engaging style of writing, are informative and fun.
5 Things Your Sales Enablement Strategy Needs to Succeed
#23. Tomorrow People
This blog discusses all of the latest social media news so you can get exceptional results from your social media platforms. If you’re looking for super actionable content, this place should be on your roadmap!
#24. Velocity Partners
Focusing on B2B content marketing, this blog always has fresh useful content to sink your teeth into.
Bridging Marketing Automation’s Progress Trap
#25. Casey Demchak
Casey Demchak is a professional copywriting who shares his tips of the trade. His insights will help you write better, engage readers, and sell more.
How to Write Great Headlines in a Minute!
The brainchild of Coppyblogger, Brian Clark, started the company as a small blog, and then it grew into a hugely successful business. The blog is filled with awesome information related to a range of content marketing topics.
7 Ways for Thoughtful Writers to Wow Their Editors, Clients, and Bosses
Copywriting, growth marketing, and freelancing galore! Joanna Wiebe and Lance Jones are master copywriters who are sharing their knowledge with the world. You will learn everything you need to know, and more, about the valuable world of copywriting. Must read!
Cold Emails Helped Me Grow My Business 1400% (Including Templates)
Copypress is all about the power of storytelling. Their blog focuses on how creativity and properly telling a story can put you leaps and bounds ahead of the competition. Their blog helps everyone from startups to Fortune 500 companies create engaging content.
8 Pitfalls to Avoid with B2B Content Marketing
According to Neville Medhora, if you can write like you speak “you will sell like hell,” and that’s what Neville’s blog is committed to. He talks about time-tested strategies and formulas designed to help you sell with words.
Slogans of every company on the S&P 500 Index. Here’s what we found
#30. Marketing Bullets
Gary Bencivenga’s motto is, “marketing tips that are short, fast, and powerful – just like bullets,” and that is exactly what you can expect from his blog and tips. If you’re after short and sweet, yet powerful information, look no further.
The Secret of How to Sell Anything
A powerful copywriting blog that pulls the best information about how to write successfully for you business or brand. You will learn how to spot amazing freelance writers and create captivating headlines that get more readers to visit your site.
107+ Blog Post Ideas for a Rocket Start
If you are a revenue-driven B2B marketer, this is a must-read blog for you. Their posts will teach you “how to make every marketing dollar profitable.”
The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
#33. Demand Gen Report
Whether you want to learn more about demand generation trends or marketing automation, this blog has you covered. Explore their detailed posts on mobile and social trends, revenue performance management, and more.
What’s The Impact of the New Demand Unit Waterfall? Hear from 30 B2B Experts
Email marketing and automation are the two major topics on this blog. They have the best tips and tricks and customers success stories to show just how important email marketing is to the growth of your business.
A Detailed Guide to Using Interactive Content in Your Email Marketing Campaigns
#35. Email Monday
This blog is managed by Jordie van Rijn, an independent email marketing consultant. On his blog, he writes about email optimization, trends, best practices, and strategy, just to name a few topics.
The Future of Email Marketing – 2018 Edition
This is a great blog for individuals just beginning their email marketing journey. Freshmail covers pretty much everything related to email marketing- tips, tactics, strategies and best practices.
The 7 Golden Rules of Email Marketing for Startups
This is our favorite email marketing blog on the list. It covers everything from welcome emails to lifecycle automation.
Email Analytics: Charting Newsletter Opens
Looking to learn how to send better emails? You will become a master email crafter after reading through their tips and ideas.
13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018
Litmus is a tool you can use with your current email marketing software to test and track emails with detailed analytics.. Their blog focuses on email design and success metrics for your campaigns.
How to Write Great Email Copy featuring Ann Handley
Posts on the MyEmma blog cover an array of topics. You can learn about ways universities use email to recruit or what goes in an effective correction message. This is one of the best email marketing blogs for out-of-the-box inspiration.
6 Email Marketing Predictions For 2018
As an email marketing, and general marketing blog, PinPointe gives their readers examples of awesome email campaigns to learn from and provides great lessons on how use email to grow your business.
11 Data-Backed Email Marketing Insights to Grow Your Business
#42. Return Path
A provider of email data and optimization, Return Path produces a blog with a wide variety of email topics. From best practices and innovations, to sender reputation and privacy, this blog offers a plethora of helpful articles and studies for all your email marketing questions.
50+ Ways to Grow Your Email List
Filled with how-to’s, step-by-step processes, and unique ideas, this blog will make your email marketing goals feel easy and attainable.
How to Get 1,800 Email Signups from One Guest Post
#44. Vertical Response
As a full-service email marketing blog, you will get loads of advice to deliver your email marketing skills.
2018 Email Marketing Trend Report
As an account-based marketing blog, you will learn what this type of marketing is, how to implement it, and use it to grow your business.
Why B2B Marketers Need to Focus on the Latest MarTech Trends
Another account-based marketing blog that shares valuable techniques, tricks, and tips for generating more leads and customers with the ABM strategy.
Don’t Forget These Key Parts of your Account Based Content Strategy
#47. Blog Herald
Looking for detailed how-to guides and actionable strategies to grow your business blog? Check out this resource.
25 Best Blogging Tools and Resources That Will Push Your Blog to the Top
#48. Blog Tyrant
Ramsay sold his first blog for over $20,000, and ever since he has been building and selling profitable websites. Follow his blog and learn how to do the same.
101+ Actionable Blogging Tips, Tools and Shortcuts
#49. Blogging Wizard
Adam Connell has created a valuable resource for anyone wanting to plan, grow and monetize their blog. Loaded with actionable guides, you’ll leave this site with a monster to-do list!
10 Successful Blogger Outreach Strategies to Build Long Term Relationships
#50. Jeff Bullas
Jeff Bullas’ blog talks about a range of digital marketing topics, including blogging, social media, and entrepreneurship. He has a massive following, and for good reason. His content will help your blog grow (quickly)!
Why Interactive Content Is the Future of Content Marketing
#51. Neil Patel
This guy is a behemoth in the internet marketing space. If you are looking for extremely in-depth content that is both actionable and backed by data, take a look at this blog…and subscribe to his email list 🙂
How to Start a Blog: A Step by Step Guide
Traffic. Email subscribers. Social media engagement. Copywriting formulas. Everything and anything you could possibly need to grow a successful blog from the ground up can be found here.
How to Get 10x More Traffic Without Spending a Dime on Advertising
#53. Smart Blogger
Jon Morrow and his team moved from Boost Blog Traffic to Smart Blogger without skipping a beat. This blog continues to churn out practical blogging advice for every skill level.
8 Ways to Make Old and Boring Topics Feel New and exciting Again
#54. Social Triggers
Derek Halpern is a magician when it comes to writing pursuasive copy and building a loyal online audience. If you want to do the same, read his blog.
5 Steps to Building A Passion-Filled, Profitable Online Business
If you are working on a tight budget, but still want to market and blog like one of the big guys, then you will find some great resources on this blog. Ana Hoffman will show you how to generate insane traffic and audience engagement on a shoestring budget.
How To Promote A New Blog With A Commenting Tribe
Analytics, Excel, technical SEO and more. This blog positions itself differently from a lot of other blogs in the space. Annie shares advanced strategies for finding meaning in the data.
A Marketer’s Guide to Google Analytics Dashboard
While this blog provides a lot of great marketing advice, it’s analytics articles are a cut above the rest. It’s easy-to-follow guides and tutorials will help you start making sense of the data.
How to Use Google Analytics to Help Shape Your Marketing Strategy
#58. Occam’s Razor
It’s hard to talk about data without mentioning Avinash Kaushik. He literally wrote the book on it.
Stop All Social Media Activity (Organic) | Solve For A Profitable Reality
#59. Optimize Smart
This is one of the biggest hidden gems on the list. Optimize Smart has an entire library of articles dedicated to both beginner and advanced level marketers. Want to know how to accurately track event goals? How about create an attribution model? It’s all here, and more.
Setting up & Tracking AMP Pages in Google Analytics
With their detailed opinion posts, tutorials, and case studies, this blog has a winning combination of writing styles and formats that will give you well-rounded and useful information on SEO.
7 SEO Techniques That Will Help You Win in 2018
Another big name on the list. When it comes to building links, ranking for competitive keywords, and driving insane amounts of organic traffic, it’s impossible to look past Brian Dean and the Backlinko blog.
We Analyzed 1.3 Million YouTube Videos. Here’s What We Learned About YouTube SEO
Actionable search marketing strategies written by folks who are in the trenches every day actually practicing what they preach.
Optimising for Google’s Quick Answer Box
#63. Cognitive SEO
This blog has quickly risen to the top of our “must-read” list of SEO blogs. From technical audits, keyword research, outreach, link building and penalty analysis, this blog delivers an informative punch. Subscribe to their email list, it’s a firehose of great information.
How Your Website’s Theme Affects SEO & Rankings
Moz needs no introduction. Google anything SEO related and one of their in-depth guides is bound to show up on the first page. This site has epic content related to every search topic imaginable. The best part? The articles are written by some of the top experts in the industry.
Resist Old On-Page SEO Tactics With These 5 Tricks
If you want to keep your finger on the SEO pulse, open up this blog at least once a day.
SEO for the CMO: How to Evaluate SEO Performance
#66. Search Engine Land
If it has do with a search engine it’s covered on this blog. In-depth guides, case studies, tutorials, interviews and the latest industry insights make this a top SEO pick.
It’s time to change your SEO reports!
This unique blog’s purpose is to go around the web and find the most interesting forum threads (on search engine marketing) and then discuss them in their blog posts. This is a super resource for those looking to find the freshest ideas in the industry.
Google: The Top Three Ranking Factors Are Content, Links & RankBrain
#68. Search Engine Watch
Stay up-to-date on the latest news and trends from the world of search.
Seven SEO trends to watch in 2018
SEMRush has kicked up their content production a notch this year. It’s filled to the rafters with actionable SEO advice from hundreds of search experts. Their webinars are also high value!
Content Marketing and SEO: How to Build Links in 2018
While this blog covers a lot of technical topics, it does have a nice list of SEO content to browse too. Well worth a look!
How to Run an SEO Campaign in 6 Steps
#71. Stone Temple
Stone Temple is a successful digital marketing agency, and they regularly share the tactics they use to make their clients successful.
3 Unique SEO Metrics to Investigate
#72. Viper Chill
Glen Allsop has started numerous successful search businesses in obscure niches. He writes about advanced SEO topics and strategies that are hard to find anywhere else online.
13 Advanced Link Building Strategies You (Probably) Haven’t Used
Another giant in the search marketing world, WordStream is a go-to resource for anything SEO or PPC.
Every Important Google Algorithm Update Since 2003
The team behind the Yoast SEO WordPress plugin delivers a blog loaded with content related to technical SEO, link building, keyword research and on-page best practices.
7 keyword research mistakes you should avoid
If you want to crush it with facebook, read this blog.
How to Develop Buyer Personas for Facebook Ads (Workbook Included)
#76. Agora Pulse
Is cross posting on social media bad? Wondering how often your brand should post on social media? Well, you have come to the right blog. They have heaps of great information about social media marketing and how to do it well. Whether you’re a beginner or more advanced, everyone can always learn new and fresh ways to make their social media accounts better!
10 Helpful Social Media Writing Tips For Businesses
The Buffer blog is overflowing with content designed to take your social media marketing to the next level.
How to Create a Social Media Marketing Strategy From Scratch
#78. Convince & Convert
Jay Baer delivers a knock out punch with this blog. Outside of helpful tips and strategies, the expert commentary provided on this site is worth it’s weight in gold.
105 Types of Content to Fill Up Your Editorial Calendar
Another heavy hitter in the social media space, and they have the content to back it up. This is another top three resource for anyone wanting to learn how to pour jet fuel on their social media marketing efforts.
13 Creative Examples of Brands Using Twitter’s 280 Characters
#80. Jon Loomer
When it comes to facebook advertising, Jon Loomer is a trailblazer. His blog is not only a great place to stay up-to-date on the latest facebook trends, his articles provide super actionable tips on how to get more out of your facebook ad campaigns.
3 Benefits of Facebook Analytics
#81. Mari Smith
Mari Smith is big name in social media, and has a lot of great advice she regularly shares with her enormous audience.
9 Tips for Better Facebook Video Ads
Ian Cleary and his team have created a blog focused on highlighting how to use social media technology to grow your audience, and business.
How to Build a Content Conversion Funnel
#83. Simply Measured
This blog discusses all of the latest social media news, and presents actionable ways to improve your performance across each social media channel.
6 Reasons Why Your Brand Should Be on Instagram
The latest news and strategies from the world of social media, all in one place.
Visual Personal Branding: How to Build a Loyal Following With Images
#85. Socially Sorted
Get sorted, stop wasting time, and get more out of your social media marketing.
How to Use Instagram Slide Show: 10 Creative Ways to Stand Out
#86. Sprout Social
This blog targets businesses and brands looking to learn how to use social media in the mot effective way possible. They provide insightful posts about how Sprout helps businesses use social media to their advantage.
Enterprise Social Media: Strategic Ideas for Professionals
#87. Video Creators
This blog has fantastic videos, tutorials, and pictures that make learning about videos and marketing fun. A great read for anyone interested in ramping up their video marketing efforts.
How to grow your facebook page with video
Learn how to create free animations, build engaging multimedia experience, and stay up-to-date on the latest and tech and trends in the space.
3 Ways to Make Your Video Presentation More Interactive
#89. Tubular Insights
A unique look at a range of video marketing subjects.
How Red Bull Quietly Changed its Video Marketing Strategy
Learn how to make engaging videos, connect with customers, and better engage viewers across a range of channels.
12 Perfect Video Types for the B2B Customer Lifecycle [Infographic]
The Wistia blog leads by example. They use video to educate you about making, well, awesome video content. A must-read!
3 Types of Videos Your Sales Team Needs
#92. Conversion Sciences
From writing up test hypotheses to running meaningful A/B tests, Brian Massey delivers a valuable resource for anyone looking to increase their conversion rates.
10 Conversion Lessons For Online Retail from Amazon
Actionable resources anyone can use to get more out of their online business.
5 Clues in Google Analytics as to Why Website Visitors Aren’t Converting
Peep Laja and his team deliver the best CRO resource on the planet. From it’s in-depth guides and tutorials to it’s unparalleled research, this blog provides so much actionable content your mind will be buzzing with hypotheses and test plans.
12 Google Analytics Custom Reports to Help You Grow Faster
Another great CRO resource. We really like the articles highlighting common mistakes made by online marketers.
8 Advanced PPC Conversion Rate Optimization Techniques to Crush Your Competition
#96. Crazy Egg
Another leader in the CRO space. Crazy Egg seems to have a conveyor belt of content design to help you get more out of your website.
What makes people tick? Let Roger Dooley help you get in the mind of your customers.
6 Consumer Psychology Hacks You Need to Know NOW!
#98. Site Tuners
Tim Ash and his team deliver world-class insights and strategies used to propel some of the largest brands on the planet.
3 Questions Your Page Needs to Answer for Visitors to Convert
Learn how to build high converting landing pages, run successful A/B test campaigns, drive more traffic, and pretty much anything else you can think of to grow your online business. Page Fights is a must-watch!
Website Overlays: 12 Proven Ways To Generate Leads & Sales
Optimize like a boss with VWO’s actionable case studies and tutorials around A/B testing and CRO.
Conversion Rate Audit: The First Step Of The CRO Process
#101. Wider Funnel
Chris Goward is a big name in the CRO space. Check out his LIFT model.
How to build a high-performance marketing team
Learn how to use the latest marketing technologies to stay ahead of the competition and grow your business.
Marketing Technology Landscape Supergraphic (2017)
Marketing technology can be complicated and involved. SiriusDecisions simplifies it.
How Marketing Ops Can Drive Better Tech Decisions
Learn how to use technology to reduce churn, personalize content and scale your business.
20 Key Factors Impacting E-Commerce Consumer Behavior
User experience, web design, and eCommerce are the main focuses of this trends and insights blog. They also like to include a section for Research Topics, like Mobile eCommerce Usability, which include articles, benchmark databases, and usability reports.
New E-Commerce Checkout Research – Why 68% of Users Abandon Their Cart
CMO is designed for senior marketers and/or marketing professionals running their own teams in any given industry. Their blog is a cornucopia of expert and detailed advice for marketers to become standout leaders in the marketing world. How-to guides, interviews, and current events are reasons to check out CMO by Adobe.
Experience: The Future Of In-Store Retail
This blog covers the entire digital landscape, just like they claim. Their blog provides insight on digital marketing and e-commerce, written by their award-winning experts and analysts.
10 no-nonsense web design trends for 2018
#108. Marketing Profs
Ann Handley delivers a resource filled with content geared towards helping you stay on the crest of what is happening in the marketing industry. Valuable insights you can use to gain a competitive advantage in the marketplace.
Agile Marketing: How to Move From Big Projects to Small Sprints
This blog provides its reader with useful and timely information “that keeps you ahead of the curve.” They have posts about news updates, patterns in the blogging and marketing industry, and more.
Understanding Today’s Omnishopper
There you have it – 109 content marketing blogs broken down by category. A list of resources that should help you get more from your content in 2018. Did we miss any? Let us know in the comments.
This post in an updated version from last year’s 139 Content Marketing Blogs to Watch in 2017.