Don’t Judge a Canvas By Its Cover

Don’t Judge a Canvas By Its Cover

They may seem simple, but don’t let the blank slate fool you. SnapApp Canvases are a great way to serve up engaging and informative content to your audience, not to mention an excellent platform for lead generation.

In this week’s Product Feature Highlight, we’re covering some ways you can use our Canvas content type to tell a story that drives results.

Animate Your Landing Page

A little bit of creative, a few bullet points, and a form...we’re all familiar with the traditional landing page formula. Why send your prospects somewhere static when you can deliver an interactive experience?

Use a SnapApp Canvas instead of a traditional landing page to make it a cut above the rest. In our first example, we’re sending prospects on a quick “journey” to inform them about the product in a fun way before presenting a lead form.

 

 

How to Create This

Unique Page Transitions: We added individual wipe, pull, and cover transitions, which can be activated by clicking the gear above each page in the page manager.

Unique Page Backgrounds: To pair with the transitions, we uploaded unique background images for each page with graphics that match the direction of the transition. The combined effect gives the user the feeling of movement as they advance through the Canvas.

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Lead Form: To cap it all off, we’ve added the lead form as the last page in the SnapApp, ensuring that once the customer is ready to get in touch, it’s an easy process. This form funnels directly to our marketing automation platform to ensure fast turnaround time from our sales team.

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Create a Flipbook, Tell a Story

“Check out all the awesome things our customers have accomplished with us!” The customer case study is a tried and true way to give your business the legitimacy it needs to generate new customers.

Let’s give the lengthy PDF format a break by creating an interactive flipbook using a SnapApp Canvas. For this example, we’ve compiled a success story from one of our customers, Unitrends.

 

 

How to Create This:

Global Page Transitions: This example again uses page transitions to give the final product that flipbook effect. The only difference in this case is the use of a global transition, as opposed to unique-by-page. Global transitions apply to every page in the SnapApp, and can be set from the Display Settings menu. The “Page” option is what you can use to create a flipbook of your own. Don’t forget the lead form!

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Recap with A Video Slideshow

You’ve just finished your webinar and you want to send participants a helpful recap. Instead of sending them a static video, use an Interactive Video Canvas. The added advantage here is the ability to further inform your audience with interactive content throughout the webinar video as it plays, and add a lead form to get in touch with folks who may not have originally attended.

 

 

How to Create This:

Linkouts: These can come in the form of hyperlinked text or images that appear during the video at helpful moments.

To create a linkout, first add a shape from the content bar to serve as the background. Using the formatting bar, pick a color for the shape that matches your company’s branding, add a small border, and set its opacity to 70% so it layers nicely over the video.

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Next, add a text box over the shape with a call to action, and hyperlink this text to a helpful resource relevant to the webinar. For example, you may have already written a great blog post on one of the points you covered during the webinar.

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Lastly, we’ll use the timeline manager to place the linkout during the video. Simply add a block to the timeline, add the page with the linkout to the block, and place it at the desired moment in the video. You can use the block behavior dropdown to dictate whether the video pauses or continues playing when the viewer clicks on it. 

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Lead Form: Cap the webinar video off with a lead form to collect and contact new viewers. For our example, we used the shape tool to create a nice background for the form, and added it to a second block in the timeline placed towards the end of the video.

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Additionally, we set the video to pause when the form appears so our viewers have enough time to complete it before the video ends, and added a skip button for the viewers who have already registered. Last but not least, be sure to keep your form fields short and sweet so you don’t interfere with the great video content!

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We haven’t even begun to scratch the surface, but hopefully this post has given you an idea of some of the cool things you can accomplish with the Canvas content type. For more information and great tips on how you can use both Canvas and Interactive Video Canvas, be sure to check out our Knowledge Base.

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