The Explosion of Design It Yourself Tools: Built for Content Marketers

March 22, 2017 | Dan Trefethen


When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools.

When you’re Adobe, and you have Photoshop, Indesign, Premiere Pro, Dreamweaver, etc. – what does Spark bring to the table that their other tools can’t cover?

The answer is nothing. It actually does less – that’s the point.

And this has been a really great development for content creators and marketing teams.

Big and powerful tools like the Adobe suite, Final Cut Pro, Pro Tools, and the like, while revolutionary and industry standard, require a specific level of skill to wield well.

Though a quote from graphic designer friend reads: “They’re totally fine (the simpler tools), but I’m generally against these.”

The mostly unanimous opinion from various marketing team roles is “I love them.”

The ire of many graphic designers and media technicians is merely that the simplicity of the tools are limiting for their skill set.

However, the development of a robust field of quick and intuitive design interfaces for small media tasks has added to content quality across marketing channels.

Let’s look at a nine really popular and highly useful media tools that broadly represent the spectrum.

9 Design-It-Yourself Tools That Have Made Content Creators Lives Easier:

1. iMovie – Video

 

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2. Camtasia – Desktop Video

 

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3. SnagIt – Desktop Visuals

 

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Image source: techsmith.com

4. Canva – Simple Graphics

 

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5. Garageband – Audio

 

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Image Source: berkeley.edu

6. Adobe Spark – Quick Graphics

 

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7. PiktoChart – Infographic

 

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8. Pixlr – Photography

 

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Image source: bigseadesign.com

9. Instaquote – Social Media

 

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What Do These Mean for Marketers?

Buyers increasingly want more visual content, more dynamic learning experiences. In just over two years, infographic searches have increased by 800%.

Over half (51%) of B2B marketers made creating visual assets a priority in 2016, and social media posts greatly benefit from using compelling visuals.

The problem for marketers has not been grasping this concept, but being able to keep up with it.

How much design attention should each twitter post get?

Do we have the bandwidth to include video in our blogs?

Questions like these are totally practical and relevant when it comes to scalability, but the market has snapped into play by providing content creators solutions (some of them even are free).

What this ultimately means for marketers is that more and more will need to have a well rounded, jack-of-all-trades mentality with the ability to write, design, and edit a variety of media.

And this is a good thing. Copywriters should be expanding their mediums to provide a variety of marketing material for audiences. Graphic designers aren’t going anywhere, nor are video specialists, but the type of content that should be explored by marketing teams can be greatly expanded.

Some Alternative Content Format Examples:

  • Make a blog predominantly an infographic with the subject material
  • Produce your ebook as a video walk through
  • Bring social posts to life with imagery and compelling backdrops
  • Create interactive content like quizzes, assessments, or calculators
  • Offer audio versions of interviews

While the proliferation of all these new tools may seem overwhelming, marketers of all kinds should be embracing them, but without fancying themselves graphic designers.

Designers and media professionals are skilled and educated roles that are invaluable to brands, but given the current craving for visual everything, they shouldn’t be burdened with every simple task.

Brush up on basic design techniques, experiment around and get excited about design-it-yourself tools by jumping in and producing.

Is an interactive content creation platform your next step? Look no further.

 

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