How to Design a Quiz for B2B Lead Generation

March 9, 2015 | Dan Trefethen

We talk a lot about why you should implement interactive content in your marketing program – for example, that DemandGen Report’s 2015 Content Preferences Survey found 91% of buyers prefer accessing interactive or visual content on demand.

In an already-crowded content environment, responding to powerful findings like that one is more important than ever.

But for many tactical marketers, the how is the real hurdle.

If you’re not sure how to get started with interactive content, a quiz is a great first step. You can take facts and findings from your latest industry report or white paper and repurpose them in a fun, interactive package.

You’ll need a topic that resonates with your audience, the right balance of questions and additional information, a way to capture leads, and a way to provide value to your audience.

Read our step-by-step guide to build a quiz for B2B lead generation in our guest post on the OpenView Labs blog. Here’s a preview: 

Congratulations! You just launched a brand new research report chock full of industry data your prospects crave. You plopped it on a landing page, did a little promotion, and now you’re waiting for the leads to start pouring in.

But what if the leads don’t start coming? How will you demonstrate ROI on this piece of content? What else could you do to get the word out about your report?


What about other types of content? Download our white paper, What is Interactive Content and Why it Works

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