[Infographic] How to Avoid Social Media Fails
April 16, 2015 | Dan Trefethen
Connecting with buyers on a personal level is one of the reasons social media is such an important marketing channel. It’s one of our favorite ways to market around a holiday.
But it can also go horribly, horribly wrong – as so many brands have discovered over the years.
KISSmetrics put together a fantastic infographic highlighting some of the most unforgettable brand blunders on social media in 2014.
Alongside each example, KISSmetrics offers a simple takeaway to avoid mistakes from the get-go, like “Check your context” and “research your hashtags.” The infographic also includes advice for how to recover from a PR disaster on social media.
Learn from these brands’ mistakes and tread lightly on social. Be authentic and do your homework! Diligent fact-checking and knowledge of your audience goes a long way.
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Source: Brand Unawareness (Infographic)