Leveraging Holidays For Your Marketing
February 10, 2015 | Dan Trefethen
Happy “Cream Cheese Brownie Day”!
Did you know there’s pretty much a reason to celebrate every single calendar day? While some days, like Cream Cheese Brownie Day, may be meaningless to you and your company – others could inspire you with great marketing campaign ideas.
With Valentine’s Day and other big events like St. Patrick’s Day and March Madness right around the corner, it’s easy to start getting inspired. Here are a few ideas to leverage these days and create some quick and amazing marketing campaigns.
Valentine’s Day is perfect for expressing your love and gratitude for your customers. A thank-you email, blog post highlighting your customers’ success, or an assessment checking-in on their experience with your company would be great ways to connect with customers at this time of year.
Don’t forget you can also create a simple, holiday-themed quiz or poll for engagement with your customers. Since customers typically generate the most important leads for any B2B business (referrals!), it’s critical to show how important they are and share the love.
Saint Patrick’s Day
Saint Patrick’s Day is a day doused in green and luck. If your company logo is green, this could be a fun holiday to get behind and ask your prospects if they “have their green on.” Or you could do a play on the idea of “luck.” How does your product or service make your prospects “luckier”?
Try asking these questions in an assessment. You could also test the knowledge of your prospects and determine if they are lucky or could use a boost of good luck.
For one month a year, it seems like EVERYONE is completing a bracket. Each year, 60 million Americans fill out a March Madness bracket – that’s almost 20% of the U.S. population! Even the non-sports fans get in on the action to see who the “Cinderella” story will be.
At this time of year, B2B marketers can create their own brackets – around something relevant to their industry – and have their audience compete. Or ask your prospects to take photos in their favorite team’s sports gear, or host other friendly competitions.
Developing marketing campaigns that connect to human emotions, such as competing or rooting for an underdog, are great ways to create engagement.
Tell us below if any of the above holidays are inspiring your early spring campaigns.
And if they’re not – there’s still time! Read our guide and get marketing campaign ideas all year long!
St. Patrick’s Day
Other spring related campaign