Marketers: Innovation Starts Out of Your Comfort Zone
October 21, 2014 | Dan Trefethen | Link
With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. After a while, you get into a rhythm – and frankly, marketing just becomes boring. Sure, some cool graphics can spice it up, but is this why you got into marketing in the first place? Probably not!
Marketing Inspires – and Marketers Think Outside the Box!
That’s why when Marketo asked me for my advice to other marketers, it was simple: try something new! My mentor told me just to add the word “pilot” to anything I wanted to test to create a safe place to try new ideas. Sure, some of the ideas will fail, but others won’t – and you won’t know until you try. For example, I recently created a personality test to determine if the reader was a Content Marketing Zombie or Rainbow Unicorn Ninja zombie slayer. Off beat? You betcha. Interesting? Yup. Did it work? YES!
Magic Happens Outside of Your Comfort Zone
If marketers don’t try new things to engage and entice our audience, how will we ever know if they work? I recently saw Cindy Valladares speak at the MarketingProfs B2B Forum and she spoke about a direct mail campaign she did where she sent Battleship games to high level prospects. Cool idea? Check. Expensive? Check. Did it work? She doesn’t know yet, BUT does it matter? She’s trying something new and creating a splash. Many of the marketers SnapApp works with are marketing daredevils. People who want to be brilliant, not boring and try new innovative ways to connect with their audience.
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