35 Marketing Tips to Make Your Work Day More Productive
January 3, 2018 | Jessica Mehring
You marketers aren’t just busy people – you’re jugglers.
You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. And if you manage an in-house team or contractors … well, you deserve a medal.
The team and I here at SnapApp knew you’d appreciate some shortcuts. We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier.
The Ultimate List of Shortcuts for Marketers
For Social and Outreach
1. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space.
3. When you mention a person or company in your content, reach out to them after you’ve published that content and let them know you’ve mentioned them. More than likely, they’ll be flattered enough to share your content with their own audiences.
4. Add tweetable snippets throughout your content using a tool like ClickToTweet to create share triggers that make it easy for your readers to share your content with their own audiences.
5. Want to contribute a guest post? Find opportunities via Google Search by typing in your target market plus “become a contributor.” For example: social media + “become a contributor”.
6. Struggling to keep up with your own company’s blog schedule? Reach out to guest contributors. Ask people in your network to contribute content to your blog to take some of the weight off your shoulders. Look at LinkedIn groups or find individual writers you like and reach out.
7. Send a thank-you card to a customer without killing a tree. Use an online card delivery service like Paperless Post to send notes.
8. Or if a little tree-killing doesn’t keep you up at night, and you’d like to save money on postage, design your own printed postcards on Zazzle. Postcard stamps are cheaper than standard letter stamps. Send these postcards snail-mail-style to your customers to let them know you’re thinking of them.
For Optimizing Content
9. Improve the click-through rate of your content in search engines by writing longer meta descriptions.
12. Get more use out of your long-form content by writing excerpts and publishing them as blog posts. (Find 10 more ways to extend the life of your long-form content here.)
For Keyboard Shortcuts and Browser Tips
13. Quickly add a column or row of numbers in Excel with this shortcut. Click in the first empty cell at the end of the column or row, then hitting ALT + =. (Mac: alt+=_)
14. Have a lot of tabs open … and your computer needs a reboot? Press control+shift+T when reopening your browser and all the previous tabs will re-open. (Mac: cmd+shift+t)
15. To automatically open a tab (or two … or three … or a dozen) when you start your Chrome browser, use the pinning function. Right click on the open tab and click “pin tab.”
16. Quickly navigate to another Chrome browser tab … without using your mouse. Hit CTRL + [tab number] to instantly open the tab you need. (Mac: cmd+[tab number]). You can also scroll tabs by hitting CTRL+ALT+ arrow key left or right. (Mac: cmd+option+ arrow key left or right)
17. Shift+Alt+5 formats your text into “Strikethrough.” (Mac: shift+option+5)
18. Use CTRL + K to insert a link in your Google Doc. (Mac: cmd+k)
19. Use the spacebar on your keyboard to play or pause a YouTube video.
20. Download a proofreading browser plug-in like Grammarly to check your writing for emails and other in-browser content.
21. Show search results for a specific website in Google Search by typing “site:” before the URL, followed by your search term. For example: site:https://www.snapapp.com “ROI calculator”.
22. In Chrome, if you need to have more than one account open at a time for the same website, open the website using incognito windows.
For Reporting and Analysis
23. Use Google Data Studio to simplify you dashboard and make pulling reports a breeze.
24. Think that other websites might be stealing the content you worked so hard to create? Quickly search for copies of your content on the web using Copyscape.
25. View a previous version of a webpage by typing “cache:” before the URL. For example: cache:https://www.snapapp.com.
26. Use an app like Attach.io to distribute and track your content and documents. You’ll get reports on opens, clicks, and how far readers get before they stop reading.
For Content Production and Workflow
27. If you’re settling in to write your next great content masterpiece, and you’re getting distracted every few seconds by emails and social media notifications, use the Freedom app to shut off the disruptions.
28. Or if your problem isn’t interruptions, but rather lack of focus, try the Pomodoro Technique to get your writing done.
29. Use BuzzSumo to find engaging content ideas. Enter your topic into the search bar and hit Go. Then view the results in the Most Shared and Trending Now tabs to see what content is already performing well.
30. Use the CoSchedule Headline Analyzer to create headlines that perform better.
31. If you’re using Basecamp for project management and you want to get back to the top or bottom of a long thread, simply double click at the top or bottom of the page.
32. If you’re stumped on what topics to write about for your company blog, refer to your FAQs. What questions do you get asked most often? Answer them in blog posts.
33. Want to spend less time editing the content your freelancers produce? Create a company style guide and distribute it to all your writers – including guest contributors. Here’s a guide on how to do it from GatherContent.
34. If you have multiple people working on a piece of content, use Google Docs so you have access to the revision history. That way you can revert the document to a previous version if necessary. To view the revision history in a Google Doc, click File, then click “See revision history.”
35. Block off time in your calendar for both writing/ researching time so no meetings can be scheduled for you then, but also block some time every week for creative brainstorming and thinking only.
Some related reads you may also like: