Marketo + SnapApp = Integrations As Easy As Pie
November 25, 2015 | Dan Trefethen
As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo. Weird thing to be thankful for? Maybe, but considering how much I’m in Marketo, and how much I think about ways my campaigns can engage prospects – it’s really not that weird.
Today, marketers are finding it hard to get our message across. There’s so much noise in the industry, plus we’re managing a ton of marketing technologies. It can leave us feeling overwhelmed. Can’t something be easy for once?!
Easy As Pie Integrations
What if I told you that you can add additional content without a lot of time or headaches? Too good to be true? Well, it’s not! Interactive content – asking questions in your content to create things like assessments, calculators, quizzes, surveys and more – is made easy with SnapApp.
With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. On top of that, you don’t always need a lead form. SnapApp’s REST API can read Marketo cookies!
Don’t believe me? Check out this awesome Marketo LaunchPoint webinar with Marketo/SnapApp customer Cisco. Hear our customer Dan Pacifico elaborate on how simple it was to connect the two systems and see results immediately. There’s nothing better than that! Well, except maybe pumpkin pie.
Dan and the Cisco team created assessments, quizzes, and interactive videos to see some amazing results. For one assessment, they had a 98% response rate. For a quiz, they had 885 engaged users, and for an interactive video they had a 81% click-through rate.
For many marketers, those engagement rates are good enough to take home to mom, but I think the part that’s the most powerful is the data. With the questions and answers, you’re able to capture more meaningful data and map it directly into Marketo.