77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers
January 4, 2012 | SnapApp Marketing
Martha Stewart used SnapApp to create a compelling Facebook sweepstakes. Martha’s Ultimate Fan sweepstakes featured a grand prize that included a trip for 2 to see “The Martha Stewart Show” live in New York City, including round-trip airfare, hotel accommodations, lunch at one of Martha’s favorite BBQ restaurants, Hill Country, and a facial at one of Martha’s favorite salons, Mario Badescu Skin Care Salon.
Two first prize winners each received a Martha Stewart gift basket filled with Martha Stewart goodies, books, and a pair of tickets to the show.
The entry form for the Facebook sweepstakes also included the option to sign up for “The Martha Stewart Show” or “Mad Hungry” newsletters and to receive a free print issue of Martha Stewart Living magazine.
77% of those who submitted an entry signed up for the optional newsletters and preview issue of Martha Stewart Living.
19% of visitors who entered the sweepstakes, shared it, referring 1,626 people and the sweepstakes received a total of 31,611 entries.