The Modern Marketer’s Blog Roundup 4/28/15

The Modern Marketer’s Blog Roundup 4/28/15

There’s so much great content out there – how do we know what to spend time reading? Here are our recommendations for really valuable reads for modern marketers in the past week:

Sprout Social: 7 Steps in Creating a Winning Social Media Marketing Strategy

This in-depth post from Sprout Social walks through their seven steps for developing a social media marketing strategy throughout your business. We love step 3, focusing on the accounts that drive value – don’t spend time in a given social channel just because you think you’re “supposed” to. Focus your energy where it makes sense!

Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured.

Yes, social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live in a silo; it must work in tandem with the rest of your business strategy. Read On>>

Digital Marketer: The Ultimate List of Blog Post Ideas

Not sure what to write about? We’ve all been there. Digital Marketer put together a quite extensive list of the many (many) different types of blog posts to consider adding to your editorial calendar. Offered in both list and infographic form, this is a truly helpful resource!

blog post ideas

Looking for blog post ideas? You’ve come to the right place.

NOTE: Don’t miss the ‘Blog Post Idea Multiplier‘ section at the end of this post. It will show you how to multiply each of these blog post ideas by four.

This article is divided into 8 sections, each representing a goal you might be trying to reach with your blog.

We’ve got an infographic version of this post as well as a text version. Read On>>

Ann Handley: A Writing GPS [Infographic]

We love this infographic on developing a writing process, developed from Ann’s excellent Everybody Writes. Ann lays out a step-by-step guide to creating truly great content – taking the time you need to plan, brainstorm, draft, polish, and publish. This framework will help any content creator produce better work that will drive better results. What are you waiting for?

The writer Andre Dubus (House of Sand and Fog) has described writing as inching your way along a very dark, very long tunnel: you can make out the next few feet in front of you, but you’re not quite certain where you’ll end up or when you’ll get there.

What helps with the uncertainty and enormity of the task is to start with some kind of process to guide the way.

Process? Ew. I know.

Process is one of those things that in many parts of life I consider hopelessly boring and mind-numbing. Like alphabetizing canned goods. Or peeling beets.

But in writing, process is necessary, because you need a kind of road map to get you to where you need to be. Read On>>

Quick Sprout: How to Engage and Persuade People Through Storytelling

Storytelling: It’s the buzzword of the year. But do you know why it works? This fascinating infographic from Quick Sprout lays out the psychological, physiological, and emotional reasons storytelling works to engage and persuade our audiences. Don’t miss it!

Did you know that stories make up 65% of all conversations in our daily lives? Storytelling is so powerful that it’s been around for over 40,000 years.

So how can you use the art of storytelling to engage and persuade your website visitors? To teach you how you can leverage it, I’ve created an infographic that breaks down how you can use storytelling effectively. Read On>>

TrackMaven: 3 Ways to Extend the Life of Your Content With Smart Repurposing

The folks over at TrackMaven have produced another gem to help us create more content faster. These are three great ways to get started with content repurposing to expand and extend your marketing campaigns.

Based on an analysis of 1,000 links distributed on social networks, Bitly found that the typical half life of a link on Twitter is just 2.8 hours!

That means that in less than 3 hours, a typical link on Twitter will have seen half of its total engagement. The half life of a link on Facebook is roughly half an hour longer (24 minutes longer to be exact).

In Bitly’s analysis, YouTube stands alone as network with a longer tail for content engagement; the half life of a link on YouTube is 7.4 hours.

All of this to say: the content you invest time and money creating will not thrive organically on the vine of social media for long. If left to its own devices (and without the support of solid SEO keywords), your content may quickly flounder in digital insignificance. Read On>>

Looking for more great content ideas? Download our Holiday Inspiration Guide


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