Oracle’s MME Takes on the MGM Grand!

Oracle’s MME Takes on the MGM Grand!

Michael Powers 4/12/16

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Las Vegas has always been known for a few key things. Yes, I know you’re probably wondering why I’d be talking about gambling and casino’s right now. But, I’m actually hinting towards Las Vegas being in the top 3 places to hold/ attend a conference in North America (Orlando & Washington DC being ahead). 

Luckily for B2B Marketers, we’ve had a little bit of a break from Sin City over the past few years. We’ve seen some serious creativity from brands getting a bit more adventurous with Scottsdale, San Francisco (Content2Conversion), and of course the one I’m most excited for – Nashville (SiriusDecisions Summit). 

Don’t get me wrong, I’m not disagreeing with the decision to move some of marketing’s biggest shows to Vegas. With an industry in such a rapid growth trajectory such as our – it was only a matter of time. 

First up on the Vegas train this year is Oracle Marketing Cloud’s Modern Marketing Experience 2016 from April 26th-28th at MGM Grand in Las Vegas! 

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This year’s MME is set to be the biggest one yet, and Oracle has taken a slightly different approach because of it. 

In 2016 the entire Marketing/ Customer Success/ Sales and CX groups will all be under one roof. I’m sure you’re thinking, uh oh – that’s some conflicting priorities from the attendees there. 

Don’t worry, Oracle has taken initiatives to set up both the sponsors and the attendees for success.

For example, teaming up with us, SnapApp, to provide all MME attendees an agenda builder so as you browse the incredible list of sessions to choose from, you can start to narrow down your schedule a bit. Take a look!


Once you get that taken care of – check out my top three things to look for while at the MGM this April. 

1. Content

The content is one of the main reasons that we attend a show, unless of course there is a fantastic destination associated with it (cough, Cannes Lions, cough). On top of whichever sessions you get from our agenda builder above, I’d also recommend checking out some of the best practices sessions that are taking place Tuesday morning. 

My top choice is Content Engagement Best Practices. You’ll hear from six of OMC’s partners in the content marketing space in how to make your content more engaging this year. After all – if you’re content isn’t resonating, then you won’t be moving the needle this year! 

2. Bastille & Goo Goo Dolls

MME is stepping up its star game as we move into 2016 with guest appearances by Bastille & the Goo Goo Dollsduring Oracle’s customer appreciation nights. What better way to celebrate your week in Las Vegas than by seeing some of the top performers of the 21st century? As you plan out your week – definitely keep these in mind! 

3. Hakkasan Nightclub

SnapApp has teamed up with Demandbase and a group of great technology partners to bring you The B2B High Roller Party at Hakkasan Nightclub on Wednesday, April 27th from 10:00PM-1:00AM. Hakkasan is one of the hottest night clubs in all of Las Vegas and we rented it out exclusively for guests attending MME. RSVP below today! 

If you’re looking to sneak away from the conference for a night and find some classic Vegas entertainment, check out this great quiz we put together with DemandBase that could offer some suggestions for every type of Vegas goer! 



Well, there you have it folks, I don’t know about you but I am getting pretty excited to pack my bags and head to Sin City for the week! If you'll be attending, I hope to see you there. Sign up with SnapApp below!



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