Pop Quiz: Are You Winning Demand Gen All Year Long?

January 21, 2015 | Dan Trefethen

As marketers, we love getting our message out there.

There is nothing more satisfying than creating great content and getting it in front of the right audience. Even after 5 years in marketing, I still get giddy when I see someone downloads one of our white papers.

So what’s the problem?

It’s hard coming up with ideas ALL YEAR! Sure, if there’s an event, product release, or a major holiday, most marketers can craft a message to resonate with their audience. But what about all the inbetween time? How about the personally awesome but notoriously slow-for-B2B month of August? How can marketers compete with summer vacation?

Turns out, marketers can. In fact, marketers can use well-known and random holidays all year to anchor marketing campaigns. The Burning Socks Festival, National Coffee Day, Have Fun At Work Day… these holidays are at the tip of the iceberg of inspiration for marketers.

But in order to market to obscure holidays, it helps to know they exist in the first place… Ready to test your knowledge?


Now that you know about some of the more out-there holidays throughout the year, grab our handbook stuffed with 100+ holidays, birthdays, and celebrations to guide you. Get inspired today with SnapApp’s Ultimate Marketer’s Guide to Engaging Your Audience All Year Long.

And don’t forget to test your knowledge:


How Much Do You Really Know About Holidays?
In Annapolis, Maryland boatyard employees and sailboat owners celebrate the spring equinox with what festival?

The Burning Of The Socks

The Cannonball Festival

The Running of the Flags

The Spring Chicken Festival
This holiday, honoring Mexican heritage, is celebrated during the first week of May.

Cinco de Mayo

May Day

Mexican Independence Day

Mexican-American Day
What is the origin of the term “the dog days of summer”?

Roman belief in the star Sirius sending hot weather down to the earth

It’s the part of the summer when we hang our tongues out like dogs because it’s so hot

Ancient Greek tradition of letting dogs run free in July and August

Julius Caesar’s birthday is in July, and he loved dogs

This month has the longest daylight hours of the year in the Northern Hemisphere and the shortest daylight hours of the year in the Southern Hemisphere.




This holiday, celebrated on September 19, takes inspiration from Robert Louis Stevenson’s novel Treasure Island, published in 1883.

Talk Like a Pirate Day

Wear a Peg Leg Day

Adopt a Parrot Day

Travel to an Island Day
The birthstone for this month is the opal, which symbolizes faithfulness and confidence.




This holiday, popularized by a hit sitcom, serves as an alternative to participating in the pressures and commercialism of the Christmas season.


Buy Nothing Day


Refrigerator Day
Americans purchase around 58 million pounds of chocolate during the days leading up to this sweet holiday:

Valentine’s Day



Saint Patrick’s Day

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