Sales and Marketing: Getting Hitched In Vegas

October 13, 2015 | Dan Trefethen

The “sales and marketing relationship” is one of the most talked-about pairings in the B2B world.

Despite the wide range of emotions the departments may feel for each other the truth is here: sales and marketing are married to each other.

A healthy sales-marketing relationship is critical for business success – which means figuring out how to work well together is essential for driving more results. The key to success?

Data and Communication

Much like a real marriage, a healthy sales/marketing couple needs a continuous flow of information. At this year’s CEB Sales and Marketing Summit, leaders from the organization will discuss how they can maintain a happy union using best practices.

Interactive content just happens to be one of those best practices. Interactive content allows marketers to ask questions to prospects and feed those responses into their marketing automation systems, alerting sales to new information. So when sales engages the prospect, they have the tools need to have a great conversation.

CEB sales marketing summit

Join us at CEB’s Sales and Marketing Summit and learn more about interactive content and how to have a happy marriage (between sales and marketing, that is).

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