SnapApp of the Week: Animal Planet’s “Tanked” Bracket
March 21, 2014 | Dan Trefethen
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————
Animal Planet’s March Madness “Tanked” Bracket
Animal Planet kicked off the month with their version of March Madness – a tournament with completely customized fish tank creations from their popular show “Tanked.” The match-ups include 16 video clips of uniquely built tanks for celebrities like Betty White, Tracy Morgan, and KISS. After users watch each tank reveal, they can then vote on which is their favorite. Video brackets are a great way to keep users engaged for extended periods of time, and Animal Planet has certainly capitalized on this SnapApp functionality!
Several Rounds of Voting Prompt Users to Return
The Tanked tournament includes four separate rounds of voting. This encourages users to return to the site to see which tanks won in each round and cast their vote in the next rounds – a great tactic to gain repeat traffic. Animal Planet has also included Facebook and Twitter sharing buttons allowing users to share the app to their social networks to increase unique visitors and app participants. Another great call to action they have included is the “Watch More Tanked Reveals!” link. This not only increases time spent on site, but further promotes the show.
Quick Tip: Placing various calls to action within your app is a great way to continue content engagement even after they have entered their votes.
Now it’s your turn to vote on your favorite creations from Tanked!