SnapApp Of The Week: Find Your Inner Purple Squirrel
June 27, 2014 | SnapApp Marketing
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————
If you’re a business owner, you know how important it is for your company to perform well at industry events. Making a strong, lasting impression on hundreds of prospective customers can fill your company’s sales funnel for years. However, strategizing for these events can be difficult because even with the most attractive signage and booth location, it is all too easy to find yourself lost in the crowd. The solution: start interacting with attendees before the event begins.
Recently, PayScale – a leader in the compensation data industry – used this tactic to perfection. Before attending the recent ‘Society For Human Resource Management Conference 2014’ in Orlando, the PayScale team, along with their trademark purple squirrel mascot, decided to use a personality assessment to create a buzz before the conference.
Using a contact list provided by SHRM, PayScale emailed all of those attending the conference and asked them to ‘Find Their Inner Purple Squirrel’ and reminded them to visit PayScale’s booth at the conference for giveaways and to enter their sweepstakes.
PayScale designed this SnapApp to accomplish two things: entice attendees to make visiting PayScale a priority at SHRM 2014 and collect lead data for future marketing campaigns. They accomplished both of these goals (their team ran out of the free PayScale-branded socks they had during the first day of the conference!) and created a fun, memorable conversation starter for current and prospective customers. In one week prior to the event, this SnapApp generated:
– Over 1,100 impressions
– 75% click-through rate
– 584 lead submissions
When is your next trade show or industry event and how are you planning to stand out from the crowd? Consider starting a dialog with your peers and prospects through interactive content!
Are you using interactive content marketing apps to engage your users like PayScale? Learn how you can get started now!