SnapApp Of The Week: Harlequin Books Mother’s Day Competition
April 18, 2014 | Dan Trefethen
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————
Harlequin Publishes Sweepstakes to Create Mother’s Day Buzz
It’s almost time to celebrate Mother’s Day! To generate awareness of this special day, Harlequin has put together a SnapApp inviting users to enter a sweepstakes in order to be eligible to win 1 of 10 special prize packs. The packs include some great books as well as a $250 gift card to the Sportscraft store.
Successful Promotion of SnapApps Helps Drive Conversions
Harlequin (@HarlequinBooks) has done a great job of utilizing social media to drive awareness and traffic to the sweepstakes. Not only have they pinned the SnapApp to the top of the app tab board on Facebook, they have promoted it on their timeline, being sure to include the mobile optimized link. Additionally, they have enabled the ‘Like-Gate’ functionality to increase their overall Harlequin fan base.
After only 9 days in market, this SnapApp generated 371 leads with an 85% lead submission rate on desktop and an 84% lead submission rate on mobile. Enter now for your chance to win this special #mothersareamazing prize pack! How are you utilizing interactive content through your social media channels?