SnapApp Of The Week: LA Times Festival Of Books
April 11, 2014 | Dan Trefethen
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.
Los Angeles Times Festival Of Books SnapApp Series
To promote the Festival of Books series at the University of Southern California, the LA Times put together six contest SnapApps representing the different categories of the festival: art, comedy, music, poetry, photos and books. Each app invited users to submit a photo or video for their chance to win and display their work at the festival. These contests were set up so that one winner would be selected per category.
Leveraging Event To Monetize Content
Living alongside the SnapApp’s was an opportunity for users to become sponsors of the Festival of Books. Including this beside all six SnapApps helped increase the visibility of this sponsorship opportunity.
Increase following while offering something in return
While this unique compilation of SnapApps’ asked users to submit their information in order to be a part of the consideration set, it did so while offering a prize in return. For many of the users that saw this contest, submitting their information was a no-brainer as they are truly passionate about their genre.
This contest generated over 100 entries, which received over 1,500 votes in the galleries. LA Times now has the ability to repurpose this content and lead information as they wish. Not only is this a unique way to engage their digital audience, it’s also a great way to drive leads for sponsors. Are you producing creative sponsorship opportunities for your potential clients?