SnapApp Of The Week: MarketingProfs ‘A Day In The Life Of A Marketer’

August 1, 2014 | Dan Trefethen

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————

‘A Day In The Life Of A Marketer’ Survey Achieves High Engagement Results

As a marketer, you undoubtably spend your days (long days at that) using many different programs, sifting through what seems like endless spreadsheets, and multi-tasking like no other. But have you ever taken a step back and thought about how many hours you actually work in a day, where you eat lunch, and what environment you are most productive in? Most likely you have not had a chance to reflect on those questions. Lucky for you, MarketingProfs has thought about everything just mentioned and more. MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like.  This survey asks marketers to talk about themselves – and what marketer doesn’t love to do that?

Several Social Channels To Promote Content

Rather than simply promoting their SnapApp live on a webpage, MarketingProfs leveraged their Facebook, Twitter, and LinkedIn channels to drive traffic to their engagement.  In doing so, they increased their reach and collected over 575 leads – and counting!  Overall, the survey achieved a 42% click through rate, a 73% lead submission rate, and a 4% share rate.

Incentives Increase Likelihood For Lead Submissions

After marketers have submitted their answers to the survey, they were presented with a lead form offering the chance to win a $100 Amazon gift card and become a MarketingProfs member free of charge. In line with this strong incentive, MarketingProfs asked questions that resonated with and spoke directly to what their audience experiences on a day-to-day basis. Now it’s your turn to tell MarketingProfs about a day in your marketing world!

Are you using interactive content marketing apps to engage your users like MarketingProfs? Learn how you can get started now!

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