SnapApp of the Week: “Test Your HDBaseT Knowledge” by EH Publishing
August 16, 2013 | Dan Trefethen
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office.
This week’s SnapApp of the Week is called “Test Your HDBaseT Knowledge.”
The app was created by EH Publishing to help drive Leads and Whitepaper Downloads for their client WyreStorm on EH’s website CEPro.com.
Interactive Content Challenges Experts
Having a call to action like ‘Test Your Knowledge’ in the title of your content is a great way to attract the ‘experts’ in your target audience. Embedded onto the web page, the app aligns perfectly with the content of the article and allows for a great transition into the quiz. The user is asked a set of six questions testing them on their HDBaseT expertise. Before gaining access to their results along with the free whitepaper, test-takers are prompted to provide their contact information. The results page not only displays the test score and option to view correct answers, but also rewards finishers with the option to download the CEPro client-sponsored whitepaper.
Captivating Content Drives Downloads
To date, the “Test Your HDBaseT Knowledge” app has seen about a 60% click rate with a 50% lead submission rate. That’s about 270 truly engaged leads collected for their client WyreStorm thus far. Further, about 140 of these leads clicked to download the “HDBaseT: Everything You Need to Know” whitepaper. I’m no expert on HDBaseT (clearly indicated by my score) but I know EH was thrilled to present these electrifying results to their client!