SnapApp Of The Week: Unitrends ‘What Kind Of BDR Superhero Are You?’
May 2, 2014 | Dan Trefethen
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————
Unitrends Superhero Personality Assessment Complements B2B Concepts
Unitrends, an IT and protection and disaster recovery company, has put together a personality assessment which asks users: “Which Kind of Backup and Disaster Recovery Superhero Are You?” When a user visits the Unitrends Facebook page, they are presented with a promotional link calling them to engage with the SnapApp. In less than one month, they have successfully driven over 8,600 impressions with a click rate of 50%.
Relevant Topics Enhance Content and Drive Leads
Unitrends has successfully capitalized on the current popularity and relevance of the superhero theme. They have arranged this SnapApp to ask a series of questions followed by a brief lead form to assist them in collecting audience data. In order to discover which Backup Disaster Recovery superhero you are most like, users are required to enter their information into the lead form. Since this campaign began, the SnapApp has collected 370 leads proving the result lead-gating tactic to be very successful.
Additional Content Presented on Results Pages
Following the submission of the lead form, users are presented with their superhero personality. To further enhance the messages this SnapApp is designed to relay, Unitrends has included links to other content where users can continue to learn about Backup Disaster Recovery. What Kind of BDR Superhero Are You? —
Are you using interactive content to drive new leads like Unitrends? Learn how you can get started now!