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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
Samuel Scott, TechCrunch
In the just over 10 years since the release of the Google Analytics in November 2005, too many tech marketers now ignore the difference between strategies and channels, favor digital channels that often deliver lower returns than traditional channels, and think that direct responses are the only useful ROI metric. And, according to Samuel Scott, all of that is wrong. Read on to find out why.
Susan Friesen, Business2Community
Would your clients describe you as a consummate professional with high attention to detail with a high-quality product? As a business owner, focusing on creating a sustainable business that thrives due to a stellar reputation is an ideal scenario to aspire to. With that in mind, here are five ways you can improve your reputation to ensure that your business is around for a long time.
Dave Gerhardt, Drift
If you want to give your customers a better experience every time they interact with you, make sure it doesn’t feel like a chore for them. The secret of the best businesses – the ones that we recommend to our friends and neighbors – is creating a genuine, one-to-one, personal connection every time they walk into your office or store.
Lindsay Kolovich, HubSpot
Plenty of people are quick to dismiss blogging as an easy job that doesn’t require much preparation or knowledge. In reality, as you surely know, blogging is way more important and difficult than one would expect. If you’re just beginning as a blogger and are starting to realize that it’s more tough than you thought, don’t fret. Here are 12 easy mistakes to make when you’re just starting out, and how to avoid committing them yourself.
Dawn Papandrea, Content Marketing Institute
Traditionally, HCSS, a software company based in Texas (and a SnapApp customer!), has had a rich marketing culture. Four years ago, the company decided to emphasize content, and the team has nearly quintupled in size since then. HCSS’s content team has become extremely successful, relying on a single story at a time. Here are the lessons that team leaders Dan Briscoe and Skyler Moss have learned on their journey.
Erin Nelson, Contently
Content marketing job listings have grown 350% since 2011, and investing in content marketing is expected to grow by nearly $200 billion (with a b!) in the next three years. With content marketing rocketing in popularity over the past few years, it has become harder and harder to find superstar employees for your content team. Here’s a helpful guide to help you hire the right people every time.