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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
In This Issue:
Amanda Zantal-Wiener, HubSpot
If you work in content marketing, you probably blog for a living, which is pretty great. But how did we get here, and where might blogging be headed going forward? Take a trip down memory lane with this post from HubSpot detailing the history of blogging and what might come next.
Joe Griffin, Social Media Examiner
Tired of the same old vanilla blog structure? Need to introduce a few new flavors to your content marketing strategy? Well, look no further. This post from Social Media Examiner presents a number of different blog types to vary the ways you present your content, all in the name of keeping your audience more engaged.
Neil Patel, QuickSprout
Digital marketing is a lucrative industry, and it’s not only digital marketers saying that. There’s no limit to the amount of money one can make with just a laptop and an internet connection. Do you want to be a superstar digital marketer? Here are the skills you should master to find the perfect position.
Scott Pimley, CX Cafe
When considered as a whole, corporate culture – if executed incorrectly – can be contradictory and do more harm than good to the company. If mishandled, your corporate culture could actually detract from the experience your customers have with you. While getting culture right is only one of many factors that contribute to customer experience, make sure your culture is benefitting you, not harming the company.
Clare McDermott, Content Marketing Institute
Jordan Keone, vice president of services and chief evangelist at Searchmetrics, sits down with CMI’s Chief Content Officer Magazine to talk about what the term “content intelligence” means to him. The conversation ranged from talks about problem-solving in marketing, some first steps marketers should take to be more intelligent, missteps that he sees marketers making on a regular basis, and the role of technology in content intelligence.