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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
Aaron Agius, Content Marketing Institute
Content marketing as an industry has exploded in just a few years, making some people think it’s headed for a demise similar to that of the dot-com bubble. Every second, 17 blog posts are published on the Internet. Exactly how much content can an individual take? While Aaron Agius doesn’t foresee the content bubble bursting any time soon, he does think that content marketing will change in the next few years.
Candace Huntly, Business2Community
To rebrand or not to rebrand? That is the question.
A rebrand is not something that should be done on a whim – don’t wake up one morning and decide that today is the day your company gets new branding. However, a timely and well-done rebrand can make the difference between shuttering the windows and rolling in the dough. When is the time right for a rebrand? The only way to find out is to keep reading.
Hana LaRock, Mission Suite
Content creation is a really vital part of an effective marketing strategy. It’s one of the best ways to make your audience aware of your product and all of the benefits that it can bring. Thus, companies aren’t generally afraid to dedicate a significant amount of spending to content – but this could be costing you in the long run.
Houssem Daoud, Social Media Examiner
Looking to get your social media marketing strategy off the ground? Trying to bolster and strengthen your already-existing strategy? Start from square one and make sure you have each of these essential points covered for as smooth a takeoff as possible.
Ayaz Nanji, MarketingProfs
Nothing makes a slow afternoon at the office pass by quicker than a visit to Twitter or Facebook. Over 66% of employees admit to using social media at work, but exactly how much time are employees spending on their phones during work hours? The occasional scroll through one’s news feed could actually be beneficial, but constant checking takes the focus away from actual work.