SnapWrap: On Empathy, Thought Leadership Content, and More!

SnapWrap: On Empathy, Thought Leadership Content, and More!

Tom DeVoto 10/14/16

Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com.

In This Issue:

  • The Empathetic Manager’s Guide to Preventing Team Burnout
  • Improve Your Presentation Before You Even Open PowerPoint
  • Try This Instead: Digital First Content Marketing
  • A Simple Approach to Document Your Content Marketing Strategy
  • Keys to Effective Thought Leadership Content

The Empathetic Manager’s Guide to Preventing Team Burnout

Karla Cook, Hubspot

Marketing and ad agencies are having a really tough time retaining top talent because they don’t fully support the wellbeing of their employees. Many agency professionals have had enough with the industry's exhausting cycle of competition and burnout. If you’re a manager looking to keep your top talent with your company, prevent team burnout by following these five simple tips.

Improve Your Presentation Before You Even Open PowerPoint

AlexAnndra Ontra, MarketingProfs

PowerPoint is an essential tool for any business professional, but unfortunately a large portion of the work force is misusing its presentation capability. systematically managing your company's presentation content can unleash the valuable information hidden within all of those decks, while instituting controls that ensure message compliance. Improvement starts before you even open PowerPoint – here’s how to get going.

Try This Instead: Digital First Content Marketing

John Miller, Scribewise

Nowadays, there are a lot of different directions in which you can take your marketing efforts – video, social media, and many more. It doesn’t matter what tactics you use; if you don’t have a great story to tell, people won’t care about what you have to say. We don’t need more content, John Miller writes – we need better content.

A Simple Approach to Document Your Content Marketing Strategy

Joe Pulizzi, Content Marketing Institute

Just as in the United States, marketers in Europe tend to overcomplicate the idea of content marketing. When Joe Pulizzi takes the stage for a public speaking event in Europe and tells marketers to slow down, to choose channels carefully, possibly desert publishing on some social media sites, and to simplify their strategies, he often gets pushback. But hear him out – when everyone else zags, don’t be afraid to zig.

Keys to Effective Thought Leadership Content

David Dodd, Business2Community

Recent data on thought leadership content from The Economist Group provides several interesting perspectives on the development, use, and effectiveness of thought leadership content. David Dodd breaks down the most important statistics, notes, and findings in the report so you can act accordingly.

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