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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
In This Issue:
Julie Gauthier, Content Marketing Institute
Time is a tricky thing in content marketing. In the social media age, content that was published just minutes ago is almost immediately washed away by new content in seconds. Mastering the creating blog posts and other forms of content that stick for months at a time can take years of experience. Here’s a great place to start, though.
John Miller, Scribewise
What is your organization’s story? Can you answer that question right now? Having a compelling story gives your company purpose and a clear direction. Think of it this way – “strategy” is defined as a plan of action designed to achieve a major goal. A “story” is a report of connected events that lead to a conclusion. The story is the strategy brought to life.
Karla Cook, HubSpot
Sure, it seems that every leader is confident, charismatic, and has the ability to inspire massive numbers of people. But is that all that good leaders can do? The best leaders possess a certain set of qualities that might seem counterintuitive at first. The workplace is changing, and thus its most effective leaders have to evolve. The future is collaborative, and so must be future leaders.
Noelle Klehr, tapinfluence
What can you learn about your job, at which you likely underwent years of education and work very hard at (and have been doing so for a very long time), from an inanimate toy? Perhaps a bit more than you think. Though she doesn’t technically have a voice, here are a few influencer marketing lessons we can all learn from Barbie.
Neil Patel, neilpatel.com
Interactive content has been proven to increase audience engagement and conversion rates, but you’ve heard that from us before. Check out what industry expert Neil Patel has to say about interactive content here! Whether a contest, a quiz, an interactive infographic or interactive map, there are a ton of ways to get started with interactive content.