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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
In This Issue:
Jonathan Crossfield, Content Marketing Institute
The year is 2026. How different is the landscape of social media marketing? Simply put, it’s different. Very different. Check out this creative piece from Jonathan Crossfield as he imagines how teams, individuals, and society function 10 years into the future. Do you imagine the next 10 years to play out the same way?
Christian Karasiewicz, Social Media Examiner
Facebook Live is an incredible new tool to engage with your audience in real time. But how can your business harness the power of live streaming? If you need some examples to get started, here are a few different ways your company can utilize Facebook Live as part of your content marketing strategy.
Paul Morris, Superb.Digital
Content marketing and SEO have fast become major elements of promoting any online business or service. Your site’s position in Google’s rankings plays a huge part in how much traffic you get, how many followers you attract, and how much you generate in profitable business. Your Google rank is king as far as marketing is concerned, but how exactly do you ensure a high rank on Google?
Lisa Pierson, MarketingProfs
What do you do when nothing seems to work? You’re slaving over your writing, and you think it looks perfect, but it’s not bringing in the results you need. Your competitors are getting the traffic – Why aren’t you?
Fortunately, you too can entice new customers. You just need to make a few changes to your Web copy. Changes that will seduce your readers, make them feel special, make them see you have the answers they seek.
Brand Strategy Insider
Sand castle construction and brand building have a lot in common – If the foundation isn’t solid it doesn’t matter how strong the structure is. At the core of every brand is a trademark. Trademark law and, thus, the process of establishing a company brand, can be essentially boiled down to two rules. Do you know them? If you don’t, it might be a good idea to familiarize yourself.
Kevin George, Marketo
As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks converting your subscribers into lifetime customers. Experian reports that the average revenue per transactional email is two to five times greater than standard bulk emails and that they have almost eight times the open and click rates. Yet only 40% of marketers are using transactional emails. If you’re not using transactional email, here’s how to get started.