SnapWrap: The Internet of Things, Emotion-Detection Technology, and more!

SnapWrap: The Internet of Things, Emotion-Detection Technology, and more!

Tom DeVoto 10/21/16

Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!

Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to tdevoto@snapapp.com.

In This Issue:

  • Dear Marketing Leaders: Content Creators Are Not Your Line Cooks
  • The Branded Internet of Things
  • How Emotion-Detection Technology Will Change Marketing
  • Six Content Marketing Principles You Shouldn’t Be Ignoring (But Probably Are)
  • 10 Ways to Develop an Unshakable Belief in Yourself

Dear Marketing Leaders: Content Creators Are Not Your Line Cooks

Jay Acunzo, NextView Ventures

Too many companies treat content producers like a glorified ticket system – they field requests from superiors and fulfill the orders, over and over and over. This is doing all three parties involved in the content marketing process a disservice. One prominent Boston chef is training his line cooks differently; likewise, content creators need a similarly supportive, creative environment to thrive.

The Branded Internet of Things

Remy Bernstein, Business2Community

Simply put, the Internet of Things is the concept of connectivity between everyday appliances that are now, thanks to nearly universal Wi-Fi, networkable. In the wake of this ubiquity, massive implications exist for technology and privacy regulations. So what does this mean for marketers?

How Emotion-Detection Technology Will Change Marketing

Tom Shapiro, Hubspot

Imagine if you could change your marketing or advertisement based on the emotions of the person viewing it. That would be a game-changer for you, right? Well, technology to allow for this sort of adjustment on the fly is not that far away. Here’s how emotion-detection technology will change the marketing industry as a whole, and also your role within it.

Six Content Marketing Principles You Shouldn’t Be Ignoring (But Probably Are)

Timothy Carter, MarketingProfs

Content marketing can be as complex or as simple as you want it to be. The trouble is, many marketers don't follow those fundamental principles, usually out of ignorance or apathy. Neglecting them, however, can put a serious damper on your potential growth. So, when planning your content marketing efforts, keep the following six principles in mind.

10 Ways to Develop an Unshakable Belief in Yourself

Sherrie Campbell, Entrepreneur

When you believe in yourself, you have an unwavering winning attitude. People with an unshakable belief in who they are focus their minds on opportunities, the bigger picture, patience, resilience, and achieving. They strive to feel deeply happy and satisfied in their lives. People with winning attitudes deeply believe everything they set their mind to is something they can achieve. Do you have an unshakable belief in yourself?

 

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