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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
In This Issue:
Eddie Shleyner, Hubspot
Avoid “The Curse of Knowledge.” Avoid it like the plague. If you are unable to imagine what it’s like to not know something or not fully understand a subject, then unfortunately, you’ve got the curse. It’s difficult for you to explain subjects to less-knowledgeable people without sounding condescending. All hope is not lost, though – here’s how to defeat it.
Blake Beus, Business2Community
It’s the age-old question that still troubles many companies: are your teams marketing or are they selling? While marketing and sales work hand-in-hand, they are two very different concepts that require two very different methods. If you are trying to market when you should be selling (and vice versa), you could miss out on valuable opportunities. Defining the two early during employee onboarding, and then reiterated during training, could eliminate ambiguity while potentially adding benefit to your profit margin.
Ashley Taylor Anderson, Content Marketing Institute
Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners. When you create content, are you connecting with your audience on an emotional level? Here’s a quick science lesson to learn the best way to do just that.
Caitlin Burgess, TopRank Marketing
Do you want to be creative? This may seem like a weird question to ask marketers, but Jay Acunzo asked it to kick off his address at MarketingProfs in Boston last week. It really gets to the heart of the creative struggle we all feel. Of course we want to be creative; creativity is necessary and intertwined with everything we do. But we often find ourselves aspiring to be more creative than actually harnessing what’s already inside us as creators. Dive into some of the inspirational creativity truths that Acunzo brought into focus during his presentation.
Marc Johnson, MarketingProfs
The list of marketing technology vendors keeps growing – Marketo, Eloqua, HubSpot, Kapost, Newscred, and the list goes on. It makes sorting through and implementing those martech tools a job in itself. But how does the explosion in martech help your marketing team get stuff done today?
So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use.