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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
Podcasts are popular media for disseminating information and supplementing your written content. Some of the more famous podcasts get hundreds of thousands of listeners per episode, with multiple episodes per week. But is your target audience even listening to them? Before you commit to starting a podcast of your own, check out this recent study on the demographics and listening habits of those who consume podcasts.
Eleven trophies at the Tony Awards. Average ticket prices nearing $1,000. Partial responsibility (though perhaps indirectly) for convincing the United States Government to leave the $10 bill unchanged. Lin-Manuel Miranda’s Hamilton is one of the most successful Broadway musicals in recent memory, and it serves a greater purpose than a simple history lesson. Here are some key principles you can apply to your work in content marketing based on the astounding success of Hamilton.
It was the next logical step after it was announced that computers could compose financial reports and short releases – now, several companies are offering software that self-produces advertisements and creative essays. This news might strike fear in the heart of the content marketer, but this doesn’t automatically indicate that the marketing industry is destined for complete computerization in the future.
P.S.: All hope is not lost for humans in content marketing. Slate’s Will Oremus wrote that humans will always be better at thinking like humans than a computer will be.
“Don’t give them four,” film director Andrew Stanton once said, “give them two plus two.” It is often crucial for businesses to have the ability to form a cohesive and compelling narrative in their own voice. Stories educate, entertain, and inspire audiences – here’s how you can make use of them to bolster your marketing efforts online.
Joe Pulizzi, founder of the Content Marketing Institute, has a list of actionable items that content marketers should complete immediately in order to stay on track in their line of work. Based on his conversations with attendees and speakers at a recent conference, Pulizzi suggests a number of different tasks, like performing an audit of one’s content to ensure uniqueness.
A clear mind is a healthy mind – too much stress is both harmful to one’s health and detrimental to one’s work. A little bit of stress in the workplace isn’t necessarily a bad thing, but too much of it will prevent you from creating great stuff for your audience. Meditating doesn’t take a lot of time, but it can go a long way to make you feel better and improve your final product. Here are some simple, quick tasks that can put your mind at ease at work.