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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
B2B marketers everywhere are starting to realize the benefits of an effective content marketing strategy, but many still struggle with the creation of frequent, quality content. Why is this happening? eMarketer presents research that might give you some clarity regarding the effectiveness of your content.
Karl Sakas, Hubspot
When was the last time you fielded a call from an angry customer lashing out at your business due to dissatisfaction with your work? Depending on how you handle that situation, it could result in either a minor incident that’s forgotten the next day, or a major issue that drives a permanent wedge in your business relationship. Make sure you don’t make things worse next time – here’s how to handle a client freakout.
Cameron Conaway, Business2Community
Today, even as both fields are more fused than ever, a disconnect remains between those creating great content and those who are masters at getting people to read content. The journalism and content marketing industries are closely related, and neither may reach its potential without significant help from the other. Here’s why journalists need marketers, and vice versa, to thrive in their respective industries.
Ronell Smith, Moz
If you’ve got a workable idea for a local business, along with the money and determination to get the business off the ground, there are some questions you need to address in terms of your content marketing strategy. Thankfully, there’s a pretty simple tagline to which local businesses can refer to see the shortest path to success.
Patrick Garvey, Content Marketing Institute
It’s important to know how to measure the success of your content pieces, but not just for your ego’s sake. When you measure the performance of your content marketing effectively, there are a number of things you could learn to improve the quality of your marketing strategy as a whole.
Jeffrey Davis II, Business2Community
In today’s business environment, it is becoming more and more important to have strong alignment between your sales and marketing departments. Research shows that positive relations between the two can drastically improve profits, while a toxic, destructive relationship can be seriously detrimental to the company’s success. The question is, how do you get sales and marketing on the page?