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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
In This Issue:
Dillon Baker, Contently
Yeah, Pokémon GO is a fun game. It’s bringing people together, and with everything that’s going on in the world today, that’s a great thing. But whenever a pop culture phenomenon like this pops up, it becomes a momentum-killing arms race for marketers to capitalize on its success. After reading some of these headlines (“Who Is Pokémon GO’s Professor Willow and Why Is He Such a Daddy?”), you’ll think that you don’t need a Pokémon GO strategy.
Emily Carrion, MarketingProfs
By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service. The importance of collecting customer feedback is clearly shown in the data. What can you do to increase the volume of feedback you receive from customers? Here are three tips.
Connor Gillivan, Freeup
Have you ever hired a remote worker, trained them to perform their task, then stopped communicating with them? It’s definitely more difficult to develop a relationship with a worker that is hundreds of miles away from your office and who you only talk to through chat. But that doesn’t mean that all is lost – here are five tips to effectively manage your remote workers.
Al Gomez, SEO Expert Page
Over the years, traditional marketing forms like billboard ads and pamphlets have shrunk in size. Then come buzzwords like “content marketing” and “SEO”, aiming to improve sales through informative blog posts and quick loading websites. Companies who took the marketing road less travelled have surprisingly fared well. Impressive as the results may be, marketing has become more dynamic than ever – especially online. With almost every business taking advantage of SEO, social media, and content, how can you stand out?
Lindsay Kolowich, HubSpot
Did you know that the average person spends about seven hours a day looking at a screen? Between desktop computers, cell phones, tablets, televisions, and whatever other electronics one might use, that’s an absurd amount of time. Take that into account when producing content. Make sure your strategy is optimized for your audience’s viewing habits by familiarizing yourself with this helpful breakdown.
Mark Schaefer, Grow
Social media marketing is not the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” This first connection doesn’t mean they will respond to a call to action like buying something from you. It simply means the door has been opened. So it’s ridiculous to equate something like Twitter followers with influence and power on the web. In that case, how DO you create action on the web?