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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
Andrew Littlefield, One For The Swipe File
We live in an outcome-obsessed culture, and Andrew Littlefield thinks one of the oft-overlooked factors with our outcome fetish is the persistent focus on goals and metrics. Goals can be positive, of course, but they often distract us and become the “it” of content creation. Here’s why you should think about giving your stats and metrics a break for a bit.
Kunle Campbell, BigCommerce
Decisionmaking is an emotional enterprise, not a rational one. In this post, Kunle Campbell breaks down what neuroscience tells us about emotion and logic, how you can speak directly to emotions, the role of emotions in consumer behavior, and key emotional drivers that influence buying decisions. If you dozed off during those psych lectures in college, here’s your chance to learn everything you needed to know in just a few minutes.
Nicolas Cole, Inc.
Do you want to know why no one is following you on social media? It’s obvious really – you’re not providing enough value to your audience on any of your platforms. What’s the best way to provide value to your audience, then? Let Nicolas Cole – he of 20,000 Instagram followers, tens of millions of views on Quora, and countless appearances on popular digital publications – tell you.
Patrick Antinozzi, Rapid Web Launch
For 16 years, Costco used American Express as its preferred credit card provider, so you had to use AmEx if you wanted to use a credit card at Costco. This year, the company switched its preferred provider to Visa, and went through a customer service fiasco in the process. As Costco struggled through the card adjustments, its competitors took advantage.
Steve DiGioia, Steve DiGioia
Cats can be cute and tons of fun, but for obvious reasons, they would not make good customer service representatives. They’re not team players, they have a superiority complex, and they can be territorial. A great pet, yes, but a great employee in customer service? Not so much.
Guillaume Decugis, Content Marketing Institute
In all likelihood, you embrace technology in your day-to-day operations in content marketing. It’s almost impossible to avoid technology in any walk of life these days. But are you using technology to its full potential to maximize the value of your content? If you’re not, this is a great place to get started. Here are seven ways that you can become a smarter content marketer through technology.