SnapWrap: The State of Content Marketing, How to Scale, Video Best Practices, and More!
September 2, 2016 | Dan Trefethen
Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In this issue:
- Are We Seeing the Demise of Content Marketing?
- Why Is Content Marketing Today’s Marketing? 10 Stats That Prove It
- Growing Pains and Marketing at Scale: Five Key Lessons From B2B Marketing Leaders
- 11 Content Promotion Tips From 11 Heavy Hitters
- 8 Data-Backed Strategies to Increase Your Video’s Play and Conversion Rates
Dianna Labrien, tech.co
Has content production become so saturated that it is no longer effective? This question is examined with research from Buzzsumo. The conclusion is not so dire, but more an exploration into what types of content needs to be made to create an impact.
Julie McCoy, Content Marketing Institute
The ying to the above articles yang, content is a definitive digital marketing strategy for a number of can’t-overlook reasons. In today’s ROI focused departments, it’s difficult to argue against compelling inbound content. One stand-out fact from the article: “While content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.”
Emily Sue Tomac, MarketingProfs
Everyone has growth initiatives. These days, 2x, 3x isn’t cutting it. CMOs and department heads are sometimes seeking 10x growth, and those big strides don’t come without a few bumps in the road. Hear from leading marketing experts about their experiences in scaling market growth.
Brian Sun, autopilot
Creating great content is a requirement for the game, but in order for that content to shine, it has to be, you know, seen. Content promotion is big beast to tame – so many different approaches for different goals and formats. Learn straight from the experts about strategic blog outreach, PPC, maximizing long-form, and more.
Margot Mazur, HubSpot
The popularity of video is certainly not going anywhere, and marketers are increasingly using it to increase conversion rates. These eight video-based tips provide simple, but highly impactful value to your video strategy execution. A definite must-read for anyone investing more in video, or trying to get more buy-in to invest in video.