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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to firstname.lastname@example.org.
In This Issue:
Brian Sutter, Forbes
Don’t believe everything you see on the internet – surely you’ve heard that refrain before. True, much of the things that are written on the internet are neither factchecked nor run past an editor before it is published. For every one reputable piece of content, there could be a dozen sites that push untrustworthy or questionable content.
The question is, then, how much do people trust what you produce? Find out here.
Scott Lambert, HubSpot
Competition in business is not necessarily a bad thing – in fact, it can often be healthy for consumers. It is a vital part of the free enterprise economic system. But do you know how well your company stacks up to its competitors online? You might be losing out in a number of ways that could be doing significant damage to your bottom line.
Jay Acunzo, Unthinkable
How come so many people struggle with the ability to get started creating something?
Creators seem to fall in love with the idea of being creative, but the job of a creator is to create. It seems much easier said than done, but this week’s episode of the Unthinkable podcast should help out with that.
Mike Strayer, MarketingProfs
Most marketers strive to communicate as effectively as possible – except, too often, when sharing their knowledge with other marketers. Because that's when PowerPoint takes center stage.
With that in mind, next time you're called upon to share what you know with colleagues, interns, or even the general public, here are some old-school ways to help ensure that your audience learns and retains information.
Patrick Burke, Content Marketing Institute
I’ll never forget something my high school biology teacher told my class to focus on during our exams – K.I.S.S. (Keep It Simple, Stupid). Though apparently insulting, it reminded us all that we could get a lot of mileage out of brief, simple, well-developed ideas.
The same goes for content marketing – less can actually translate to more. In many cases, reducing a lengthy idea to an easily digestible visual piece of content may be better than blowing it out.