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Welcome to SnapWrap, our weekly marketing roundup on the SnapApp blog!
Each Friday, we’ll assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We’ll pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
Keeping up with all of the latest news on your own is tough, so let us do all the research for you. If you read something that you want to see in the next roundup, send an email with a link to email@example.com.
In This Issue:
Andrew Littlefield, One for the Swipe File
“What do you do?”
It’s the automatic, undisputed, go-to icebreaker at a party. It’s reliable, sure, but it’s so boring. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” instead. But even more than that, he suggests implementing questions of a similar variety on your email forms. For example, in addition to spaces for the reader’s name and email address, include a slot for their favorite song at the moment. It’s different, it’s fun, and it works.
Jessy Smulski, Kuno Creative
Content marketing is not a profession for the lazy. Everyone in the business has to be all-in, all the time, but that gets exhausting. Though it might be hard to admit it sometimes, there are times when it’s best to hand off some content marketing responsibilities to others. Here are some examples of when it would be best to outsource certain aspects of your content marketing strategy.
Caitlin Dewey, Washington Post
These results are important for two reasons. First, it’s a pretty harrowing look at how little context some Internet users need before they feel comfortable commenting on a specific issue. Second, though – and perhaps of more importance to content marketers – this study emphasizes the importance of the title of a piece of content.
Ray Beharry, Business2Community
A survey of 1,000 respondents indicated that more than 65% of internet users access the web primarily from their mobile phones. Are you optimizing your content marketing strategy for mobile? Here are some quick and easy insights into what you can do to improve your audience’s mobile experience.
George Stenitzer, Content Marketing Institute
Brains are naturally lazy and stubborn, and that’s a big part of why – in terms of brain science – content marketing is so difficult. Thanks to new insights from the field of cognitive neuroscience, though, we have a good understanding of what goes on inside the buyer’s brain before engaging with your content or purchasing a product.
Aaron Orendorff, Social Media Examiner
Are you tired of completing tedious social media tasks every day? Do you want to add some automation to your social media marketing, while still maintaining a human touch? Here are a few online tools that will take some of the load off of you, but still allow you to stay in control of your company’s social media presence.